About The Role:
The Director, Paid Media is a cross-agency position, focusing on paid social and search, but with the opportunity to drive broader paid strategy and thinking across the business. The Director, Paid Media is responsible for supporting and driving paid media accounts and programs within the digital team. Key functions include supporting media strategy, overseeing and being hands-on with execution of successful campaigns, primarily with a focus on paid social and search, but also within display, media partnerships and video.
This candidate will have a strong vision of the future of paid and the role they play within the context of the larger media landscape (earned, owned and paid) and is excited by the opportunity to create a new and unique direction for their clients and for the business. In this role, the candidate would help shape and grow a team with diverse capabilities to activate innovative work. This role reports to the SVP, Paid Media.
Responsibilities
- Ability to manage junior staff members overseeing multiple campaigns at once.
- Craft strategy for all paid media channels (both digital and traditional) in partnership with media and account leads.
- Develop knowledge share and POVs across the network.
- Execute and optimize paid social and search campaigns with fluid budgets and aggressive back-end goals.
- Exhibit a solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
- Share responsibility for reporting and take learnings to help drive forward-thinking strategy.
- Understand nuances between various programmatic and data partners to determine optimal partner/strategy for client goals, and negotiate rates.
- Understand social content strategy and have ability to provide recommendations to ensure content resonates with target audiences.
Qualifications
- 5-8 years of experience in the media industry.
- Experience working in ad platforms, including Meta, Google Ads, TikTok, and LinkedIn (Pinterest, Snapchat and all others are a plus).
- Experience working in Prisma is preferred
- Experience working with research tools like Resonate is a plus
- Experience working with healthcare brands (external/internal) is a plus.
- Possess an understanding of media and site performance metrics and the ability to spot trends.
- Proven track record of working closely with other subject matter experts within core digital channel and communications.
- Strong project manager who has experience growing and leading a team.
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
