Vivun is the leading provider of Technical Sales solutions, which includes the world’s first AI Sales Engineer, and is fully dedicated to helping companies use AI to scale technical expertise, build better products, and run better operations. Customers like ADP, Coupa, Docusign, Elastic, Seismic, and Snowflake leverage Vivun solutions to win more deals faster, with a lower cost of sale.
Position Summary:
Vivun is seeking a creative and strategic Director of Product Marketing to lead the go-to-market (GTM) strategy for our innovative AI-driven product suite. In this high-impact role, you will collaborate with sales, marketing, and product teams to shape messaging, create compelling narratives, and drive product adoption. You’ll be responsible for articulating Vivun's value proposition in a way that resonates with our customers and prospects, ensuring alignment between product offerings and customer needs. Your leadership will be instrumental in scaling our messaging, launching new products, and ensuring successful adoption in the market.
Key Responsibilities
- You will lead product marketing initiatives to build product positioning, craft messaging frameworks, and establish strategic roadmaps for product launches.
- You will collaborate with content marketing, demand generation, and sales teams to develop content (blogs, case studies, white papers, videos) that communicates the value of Vivun’s products, including competitive differentiators.
- You will oversee the successful launch of new products and features by developing launch plans, coordinating with cross-functional teams, and executing high-impact campaigns that drive adoption.
- You will utilize market research, customer feedback, and competitive analysis to shape messaging and positioning, ensuring that Vivun’s products meet customer needs and align with industry trends.
- You will partner with sales and solutions teams to create training materials, product demos, and messaging guidelines that empower the sales team to effectively position Vivun’s products and close deals.
- You will collaborate with product management to translate customer insights and competitive analysis into actionable inputs for the product roadmap.
- You will continuously analyze the performance of product marketing initiatives, ensuring alignment with overall business goals, and refining strategies to maximize impact.
Go-to-Market Ownership
- You will be responsible for refining and scaling the core messaging for Vivun’s AI product suite, ensuring alignment with market demand and customer use cases.
- You will align product marketing efforts to pipeline contributions, ensuring measurable impact on awareness, engagement, and conversion.
- You will work with sales, demand generation, and content teams to ensure consistent messaging across all channels, from digital campaigns to sales enablement.
- You will use the Martech and Revtech stacks to track and report on key performance indicators (KPIs) for product marketing initiatives.
Required Skills and Experience
- You have 6 -8 years of product marketing experience in the B2B SaaS space, preferably within enterprise software, with a focus on product positioning, messaging, and go-to-market strategy.
- You are a strong communicator and storyteller who can craft compelling narratives that clearly articulate product value and competitive differentiation.
- You have a proven ability to work closely with sales, product management, and marketing teams, aligning priorities to achieve business goals.
- You have experience conducting customer interviews, developing personas, and gathering insights to inform product marketing strategies.
- You have a demonstrated ability to analyze market data, competitive trends, and campaign performance to inform marketing decisions and optimize results.
You Are
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A believer in Vivun’s core values: Ownership. Empathy. We, not me. Transparency. Be different.
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Experienced working in high growth startup environments: You have the ability to move fast, adapt, and thrive in a dynamic startup environment where you derive priorities, requirements, and goals from company context.
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Collaborative: You are ready to roll up your sleeves and create strategies that work across roles and departments to achieve company goals.
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A Clear Communicator: You effectively and positively present your informed opinions on strategy clearly to multiple teams and areas of expertise. You come with a solid rationale behind every decision you make, you understand the importance of listening as part of communication.
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A proactive problem solver. Come with recommended solutions to problems. Be creative!
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A strategic thinker. Support the decision-making process with facts and data. Make sure you are behind the decision and can defend or communicate it to anyone.
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Self-directed. In a remote-first company and culture, can you be the “CEO” of your job and give yourself your own directives and priorities?
What You Will Have at Vivun
- Competitive salary and full health benefits
- Stock Options at a well funded, pre-IPO company on a fast growth track
- Flexible work schedules and work from anywhere at a fully remote company
- Unlimited PTO with two weeks designated as “quiet period” each year
- An experienced team who will fight beside you in the trenches to accomplish your goals
