Role:
We are looking for an experienced product marketer to drive product positioning, sales enablement and go-to-market strategies. The ideal candidate is a both a strategic thinker who can drive our where we’re going in the future; and a builder who can scale processes to drive growth.
This is a high-profile role reporting to the VP of Marketing and working across functions. It is a great fit for a self-starter who enjoys driving marketing impact through the intersection of messaging, sales enablement and competitive strategy.
Responsibilities:
Develop target buyer persona and differentiated messaging and positioning for the MyTime product.
Create and execute our go-to-market strategies for new products to drive achievement of enterprise revenue goals.
Support Sales through the development of sales enablement programs and materials to educate customers on our product differentiators and increase close rates.
Develop industry-specific content (ebooks, infographics, blog posts, competitive playbooks, sales decks, and thought-leadership articles) to support lead generation campaigns, SEO, and sales enablement.
Perform ongoing competitive analysis, positioning and strategies for effectively competing and winning in the marketplace.
Develop compelling product messaging and content by becoming an expert on our enterprise customers, their pain-points, and criteria for purchasing.
Train the sales and other customer facing teams on how to position and sell the MyTime platform.
Analyze product behavior to develop effective customer marketing campaigns and incentives to increase adoption and upsell opportunities.
Work with the leadership team on pricing and packaging for both existing and future products.
5+ years of product marketing experience, with at least 3 years at an enterprise SAAS company.
Experience working directly with technical teams to build, price, and launch new products or modules
Demonstrated empathy for the customer, gaining customer insights by way of research and testing and translating insights into successful execution.
Ability to convert comprehensive ideas and quantitative data into simple messages.
Passionate about data-driven marketing.
Very strong written communication skills.
Comfortable presenting to audiences, both internally and externally.
Excellent writing skills and a passion for storytelling – your writing evokes a positive reaction that drives affinity for our brand and grows our pipeline of leads.
MyTime is an incredible place to work and grow your expertise! We provide a competitive base salary, performance bonus, startup equity, and healthcare benefits. We offer a transparent and exciting startup culture that is singularly focused on empowering people to make an impact in their jobs. We’re growing fast and solving a big problem, providing our employees the opportunity to make the tremendous impact that leads to true professional fulfilment. If you're interested, we'd love to talk!
