Director of Partner Marketing
Location: Hybrid in New York City (3 day in-office requirement)
Qualifications:
- 8+ years of experience in marketing, with a focus on B2B or B2B2C co-marketing, customer, channel partner, or partnership marketing required.
- 5+ years of experience in financial technology, payments, or financial services, and growing product-led organizations is a must.
- Hands-on experience developing and executing co-branded marketing campaigns across various formats (email, digital, social) and measuring partner-driven success.
- Strong interpersonal skills, capable of forging and maintaining professional, positive relationships with internal stakeholders and external partners while also creating buy in.
- Strategic thinker skilled in identifying marketing opportunities, while multitasking and managing multiple deliverables in a dynamic and fast-paced environment.
- Strong project management skills with meticulous attention to detail.
- Demonstrated ability to lead, manage, and mentor teams, ensuring the achievement of business goals and individual development.
Bonus points:
- Experience working with SMBs or Accounting Firms or Accountants.
- Experience in SaaS (Software as a Service) marketing
A day in the life and how you’ll make an impact:
- Build and lead the strategy for co-marketing programs, ensuring alignment with partners’ needs, department KPIs and the company’s broader business objectives.
- Develop a comprehensive playbook for campaigns aimed at driving the adoption of Melio’s products through partnership networks, with a focus on measuring and optimizing effectiveness.
- Design and implement engagement plans that drive partner customer adoption, including the creation, distribution, and tracking of co-marketing assets.
- Monitor, analyze, and report on campaign performance to identify areas for improvement, share insights, and provide regular updates to both internal and external stakeholders on outcomes and best practices.
- Collaborate with Business Development, Product, and Performance Marketing teams to ensure partners are fully equipped with the content, tools, and product knowledge needed to effectively promote Melio’s co-marketing program.
- Cultivate and maintain strong, mutually beneficial relationships with key external partners, ensuring alignment with company goals and fostering long-term collaboration.
About the team:
As the Director of Partner Marketing you will be a part of a global Marketing team at Melio, where you will lead the development of Melio’s co-marketing strategy, working closely with internal teams and external partners to create synergy across marketing initiatives. You’ll ensure that tailored strategies meet the diverse needs of our partners, establishing and achieving measurable goals for partner-driven customer acquisition, engagement, and revenue growth, ultimately contributing to Melio’s success. Your responsibilities will include daily engagement with both internal Melio teams and external marketing partners. This role requires a high degree of adaptability to align with the unique operational styles of various organizations, while recommending best practices tailored to each partner’s needs. You will collaborate closely with the Business Development, Strategy, Data, and Marketing teams within Melio, and work externally with marketing teams from major financial institutions like Fiserv, e-commerce leaders like Shopify, and prominent banks like Capital One.
About Melio USA:
- Competitive compensation packages: We strive to make each and every employee feel valued and appreciated.
- The annual base salary range for this position is $175,000-205,000.
- Medical, Dental, and Vision: We offer generous and highly competitive plans with up to 100% employer-paid coverage, FSA and HSA.
- 401K matching and stock options: Feel the investment of working at a hyper-growth startup.
- Wellness: We take a holistic approach to wellness at Melio with a focus on providing financial, physical, emotional, social, and community support for our employees.
- Time Off: Time to rest and recharge is a priority for us. We offer competitive vacation time, sick days, holidays, parental leave and wedding days to allow you to take the time you need, when you need it.
- Food perks: Enjoy our fully stocked kitchens, along with a weekly Seamless stipend and plenty of catered meals each week.
- Office culture: Thrive in our collaborative offices in New York City or Denver, in a hybrid working environment. We are dog friendly as well!
- Growth and development: Lean on the diverse team to foster professional and personal growth through workshops, mentorship programs, and team building activities.
Melio builds business-to-business (B2B) payment tools so small business owners can spend less time in the back office and more time on their craft. As the fastest-growing B2B payment platform in the US, Melio is working hard to find new and better ways to help small businesses succeed in the ways that work best for them.
Melio's diversity, equity and inclusion efforts have always been a top priority within our team. We are an Equal Opportunity Employer, and all of our employees encompass different strengths, experiences and backgrounds. DEI within Melio prioritizes race, gender, age, disability status, veteran status, sexual orientation, religion and many other parts that make up one's identity. Having a diverse team across all offices is key to our success, and inclusion is each #TeaMelio member's responsibility. Melio accepts job applications on an ongoing basis until the position is filled. If you are interested in applying for this job opportunity, please do so directly on our careers page (or if you’re here already, scroll down and apply now!). This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
