Director of Marketing, Resi

Director of Marketing

Location: Hybrid (3 days in office per week) in Allen, TX only

About the Role:

Resi Media, LLC, a Pushpay company, is a privately held technology company broadcasting content for thousands of organizations around the globe. The industry leader in providing ultra-reliable live streaming to both physical venues and web destinations over a standard internet connection. Resi provides world-class technical support and customer service, having one of the highest satisfaction rates in the media industry.

The Director of Marketing is responsible for developing, implementing, and managing a marketing plan for Resi content and campaigns that delivers measurable financial growth. The ideal candidate will have extensive experience building and implementing strategies that spans demand generation, brand campaigns, web marketing, events, email marketing, content marketing, search engine optimization, and product marketing. 

You will work with other Resi business leaders, cross-functional stakeholders, and your team of direct reports to build a comprehensive marketing strategy and then oversee each initiative within the strategy to completion. By facilitating, generating, organizing, planning, and seeing through to execution of all marketing ideas, you will be responsible for the end-to-end marketing program designed to support Resi’s growth goals. 

Ranked number 14 by Seattle Business Magazine in the ‘Washington’s 100 Best Companies to Work For’ list in the large companies category for 2023; and named as one of BuiltIn ‘Best Places to Work’ in both Seattle and Dallas for 2024.

Benefits and Compensation:

We have a passion for making all employees feel supported. In addition to having a genuine interest in helping you do your best work and drive your career, we offer:

• 100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee

• 70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents

• 401K match

• Hybrid work model - 3 days in the office / 2 days remote each week

• 12 paid Company Holidays

• 2 paid Volunteer Time Off days

• 25 days PTO

• Paid parental and adoption leave

• Compensation Range: $140,043 - $161,827 (which includes bonus), depending on location.

Compensation ranges are determined by role and location. The range displayed on each job posting reflects the pay range for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

What You’ll Do:

• Working in collaboration with other business leaders and stakeholders, set and execute the roadmap to deliver on short- and long-term marketing plans
• Build forecasts and projections that relate to the expected ROI on marketing campaigns and initiatives, and regularly report on campaign effectiveness
• Guide the prioritization of Marketing-related initiatives including demand generation, brand and product marketing
• Effectively lead and coach a team of 5+ marketers of various functional areas; develop KPIs that each functional area of the Marketing team needs to execute effectively within the context of the larger marketing program goals and company goals
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, expenditure spending, and ROI analysis
• Work in close collaboration with sales leadership to analyze the success of marketing campaigns by looking at lead conversion metrics by campaign, channel, and segment
• Oversee all demand generation and advertising activities, including agency management, channel strategy, spending plan, and ad creative
• Oversee the execution of go-to-market strategies for new products and feature releases 
• Oversee the execution of marketing assets, such as written, visual, and video content

What You’ll Bring:

• Demonstrated experience growing revenue at scale via performance marketing within a B2B technology or services company
• Demonstrated analytical rigor. You must know how to quantitatively analyze and optimize marketing programs and growth initiatives
• A lean, data-driven, process and KPI-oriented mentality is critical
• Excellent leadership, communication, and decision-making skills, with a strong bias for action
• Experience leading and scaling cross-functional, dynamic teams
• Experience guiding and executing functional specialization within teams, including setting and monitoring KPIs that both reflect clear division of responsibilities and larger team goals
• Proven ability to plan and manage budgets exceeding $1M
• Ability to effectively influence both internal and external stakeholders across all levels of the organization
• Strong understanding of the B2B marketing funnel with experience developing campaigns to create, capture, and qualify leads
• Ability to work in the office on a hybrid schedule (3 days/week from office location in Allen, TX)

Required Experience: 

• BA/BS degree or equivalent practical experience
• 8 or more years of experience as a marketing leader with proven results
• Experience working with CRM and reporting tools such as Salesforce, Marketo, Tableau, Google Analytics, Demandbase or similar
• Experience working in the technology field, preferably SaaS Solutions
• Experience working in faith-based field highly desired

Work Environment & Physical Demands: 

Prolonged periods of sitting at a desk and working on a computer will be required. This role consistently operates standard office equipment such as computers and phones. This is largely a sedentary role but may occasionally require lifting up to 50 pounds, walking, bending, or standing as necessary. This description reflects management's assignment of essential functions, it does not prescribe or restrict the tasks that may be assigned.

If you require a modification to your work equipment or furniture please contact the People Team - [email protected]

Pushpay is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. Pushpay uses E-Verify to confirm employment eligibility. Head to our career page to learn more.

If you have a disability under the Americans with Disabilities Act or similar law, or you require religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Pushpay, please contact [email protected].

About Pushpay

Pushpay helps organizations and communities come to gather & stay connected, strengthening community, connection, and belonging through our suite of mobile apps, management software, and giving technology. Our 550 Pushpay teammates support 10,000+ customers as they drive social good, and we’re honored to have processed over $15 billion in charitable giving. We’re growing fast, including some exciting acquisitions in recent years, and we need driven talent. Join Pushpay and grow with us!