Director of Marketing, Paid Social & Programmatic

The Importance of hiring a Director of Marketing, Paid Social & Programmatic:

As Carewell enters its next growth phase, striving to be a ‘one-stop-shop’ for all caregiving needs, the company seeks a Director of Marketing, Paid Social & Programmatic, who will report to the CMO and oversee assigned digital marketing strategies. This ambitious and data-driven marketing leader will think big while rolling up their sleeves to ideate and execute captivating marketing campaigns to drive new customer acquisition. 

The ideal candidate can quickly understand the caregiving industry and various unique audiences, identifying opportunities to scale established channel strategies (Meta, CTV, Display, Reddit, etc.) while also experimenting with emerging channels to drive new insight and growth opportunities.

What you’ll do:

• Build, plan, and implement the overall digital marketing strategy across paid social, display, video, CTV, and other digital channels
• Be obsessed with improving our current channels through tests, experimentation, and continuous optimization 
• Measure KPIs and own reporting on digital marketing initiatives, including CAC and new customer acquisition for the channels you own
• Develop and execute plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPA
• Think big by testing into new channels that can efficiently drive new customers 
• Closely collaborate with the marketing team, including the Senior Director of Paid Search and other team members, on key initiatives 
• Guide and inform the creative team to develop and optimize creative assets
• Help develop the marketing technology roadmap as well as set the direction for which tools the marketing team should utilize 
• Work with peers across the product and merchandising team to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder

KPIs: 

• New Customer Acquisition
• Customer Acquisition Cost

What you’ll need:

• 8+ years of performance marketing experience with deep experience primarily focused on Facebook, Programmatic and other non-search channels (reddit, etc) of $5M/year or greater 
• “Hands on keyboard” experience executed either directly in-house (not through an agency) or executing in-platform at an agency
• Strong analytical foundation and data-driven approach to understanding a business
• Significant experience building and executing reporting systems, conducting in-depth analysis, and delivering measurable results
• Experience with multiple marketing channels 
• Experience with consumable products on direct-to-consumer retail online model of 1,000+ SKUs is strongly preferred (not as a third party seller such as on Amazon or Walmart)
• Demonstrated success in driving growth initiatives and cost efficiencies 
• Willingness to get things done quickly in a “scrappy” entrepreneurial start-up environment

What we offer:

• Competitive compensation
• Health, Dental, and Vision insurance
• Short-term Disability and Life Insurance (100% employer-sponsored)
• Long-term Disability
• Supplemental Life Insurance
• 401(k) Retirement Plan
• 100% Remote
• Generous paid time off and six paid holidays 
• Employee discount