At Rocketship Public Schools, we believe in the infinite possibility of human potential. We believe that every student deserves the right to dream, to discover, and to develop their unique potential and it is our responsibility and our privilege to unleash the potential inside every Rocketeer we serve. Our non-profit network of public elementary charter schools propels student achievement, develops exceptional educators, and partners with parents who enable high-quality public schools to thrive in their community. We are a collective of parents, teachers, leaders, and students working together to transform the future for underserved communities across our country. At Rocketship Public Schools, we are unleashing potential.
Position Overview
The Director of Marketing and Enrollment leads the strategy to attract prospective students and talent to Rocketship Public Schools. A critical leader on the National Network Support Team, the Director of Marketing and Enrollment works in close partnership with all five Rocketship regions to design and deploy targeted recruitment campaigns, oversee and strengthen core systems, lead brand development, and provide coaching and development support for enrollment directors in all regions. This position manages a team of three and reports directly to the Chief Communications Officer.
The following are essential functions related to the role:
Lead development and implementation of enrollment and talent marketing strategy
- Direct annual marketing strategy to successfully drive toward enrollment targets and goals in all five Rocketship regions.
- Partner with the Talent team to establish annual marketing strategy to successfully drive toward hiring goals.
- Direct media plans and place media buys across media markets and media channels to support enrollment and talent recruitment campaigns.
- Direct campaign message strategies, write creative briefs, and partner with your creative team to design and develop all creative materials.
- Track and report out on key performance indicators across the full enrollment funnel from awareness building to lead generation to application acquisition and enrollment conversion.
Drive Brand Strategy
- Collaborate with the Chief Communications Officer to develop comprehensive brand development plans and enhance our brand positioning.
- Ensure consistent branding across all platforms, aligning with the national brand strategy and guidelines.
- Oversee creative team responsible for managing all our digital channels including website, social media, and blog.
- Conduct audience research to regularly evaluate brand health and use insights to inform and refine marketing strategies.
Oversee enrollment health and build capacity of regional enrollment leaders
- Partner with the Strategy and Data teams to develop annual enrollment goals and improve performance tracking systems.
- Analyze enrollment data to identify trends and opportunities, providing regular reports and actionable insights to regional and national leadership.
- Immerse yourself in three distinct relationship management systems (Hubspot, SchoolMint, Powerschool) and lead integration and optimization efforts across all three platforms.
Develop marketing and enrollment muscle on your team and with leaders in the network
- Manage and develop a diverse team of three with an inclusive, high-performance culture.
- Lead community of practice with (5) regional leaders responsible for enrollment health in each Rocketship region, providing targeted professional development to build capacity and enrollment expertise.
- Collaborate with other network leaders to identify innovative opportunities to harness the power of marketing to advance our mission and impact goals.
Qualifications
- Bachelor’s degree required, master’s degree in applicable field preferred
- Minimum of 7 years of experience in marketing or enrollment management, preferably within the education sector.
- Minimum of 3 years of full-time people management.
Knowledge and Skills
- Exceptional communication and presentation skills, both orally and written
- Deep experience with digital marketing including social media management, SEO, content development, media planning, etc.
- Strong command of marketing analytics
- Relationship-building and influencing skills, collaborating with internal and external stakeholders
- Creative, ambitious and highly adept in designing and implementing cohesive project plans and cross-functional strategies
- Experience in a non-profit and/or start up
- Results and quality-focused with an eye for detail
- Experience with Hubspot, Schoolmint, and/or PowerSchool is strongly preferred.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk, hear, and communicate with both adults and children. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds and occasionally climb ladders. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is moderate to high.
Compensation:
Commensurate with qualifications and experience, plus excellent health and wellness benefits, 403b retirement plan, flexible spending account (FSA), and generous paid time off.
Rocketship Public Schools provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Rocketship Public Schools complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Rocketship Public Schools expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Rocketship Public Schools’ employees to perform their expected job duties is absolutely not tolerated. Click here for our Sexual Harassment Policy.
For questions, concerns, or complaints, please contact Human Resources.
