Director of Lifecycle Marketing

Are you a data-driven marketer with a passion for enhancing the customer journey? Do you thrive in creating personalized, omni-channel experiences that boost engagement and loyalty? If so, Wantable is looking for you to lead our Lifecycle Marketing efforts!

At Wantable, we style dream wardrobes so our customers don’t have to—and each customer is as unique as their closet. As the Director of Lifecycle Marketing, you’ll play a critical role in ensuring each customer feels valued at every stage of their journey and report directly to the Chief Marketing Officer. We are headquartered in Milwaukee, WI, conveniently located in Walker's Point.

Your Mission is to drive customer engagement, retention, and lifetime value by crafting data-driven, personalized marketing strategies across email, SMS, and other channels. This role focuses on optimizing the customer journey, leveraging analytics to enhance customer experiences, and leading initiatives that boost loyalty and revenue.

Expected Outcomes:

Analyze and Combat Churn: Stay ahead of the curve by monitoring churn trends and driving initiatives to reduce customer attrition and increase customer lifetime value..

Shape the Customer Journey: Design and optimize personalized lifecycle touchpoints across email, SMS, and beyond, making every interaction with Wantable meaningful.

Expand Our Reach: Lead targeted acquisition campaigns to grow our customer list, especially within the SMS space, and hit revenue targets.

Boost Retention and Loyalty: Develop strategies to foster long-term customer relationships, creating advocates for the Wantable brand.

Drive Data-Driven Decisions: Use analytics and segmentation to tailor communications that elevate engagement and conversions.

Your Responsibilities:

Retention Analysis & Forecasting: Use customer LTV and churn trends to inform marketing decisions, maximize ROI, and prioritize impactful projects.

Cross-Channel Strategy: Integrate email, SMS, and digital channels to create cohesive, timely messaging that resonates with customers.

Innovative Loyalty Programs: Develop initiatives and lead efforts to build loyalty programs and retention initiatives that keep customers coming back.

Team Leadership: Mentor a talented team of marketers and collaborate with various departments to align lifecycle marketing with broader company goals.

Continuous Improvement: Regularly review campaign performance, customer feedback, and industry trends to refine strategies and stay ahead of the competition.

Requirements

What You’ll Bring:

Experience: 7+ years in e-commerce or retail (preferably with a DTC brand or retail) with proven success in driving results.

Advanced Analytics: Expertise in segmentation, AI, SQL, predictive models and trend forecasting—using data to drive insights is second nature to you.

Technical Skills: Proficiency in email and SMS marketing platforms, especially if you’ve worked with Attentive, SailThru, or Klaviyo.

Creative & Analytical: You’re both a strategist and a creative thinker—able to craft compelling messages while analyzing performance.

Leadership: Strong communication and leadership skills, with a knack for collaborating across teams and managing projects.

Who You Are:

You Roll-up Your Sleeves

You have heart and hustle, no job is too big or small for us to tackle together.

You Get Curious

You enjoy experimenting and exploring new trends, always seeking to understand our business.

You Have a Growth Mindset

You have a passion for improvement while delivering on objectives.

You Love the Art

From copywriting to creative loyalty, you love making it personal with a customer first focus.

You Live the Science

You have a deep understanding of retail, DTC and e-commerce consumer behavior and market dynamics.

How We Work:

• Located in Milwaukee, WI, you’ll join us in making magic at our stylish HQ with an onsite cafe.
• We use Google Suite, Asana and proprietary software and analytics to make our mark.

We are unable to provide visa sponsorship. Resumes and communication must be submitted in English.

Salaried/Exempt/On-site

Please note: Candidates should be local to WI or located in a neighboring state, where frequent commute to our HQ is reasonable, i.e. Chicago, IL.

Benefits

Why Wantable?

• Be part of a dynamic, fast-growing company that has innovation and creativity embedded in its DNA.
• A chance to shape our customers’ journey and leave a lasting impact on their self-confidence, one order at a time.
• Join a collaborative environment where your ideas matter, your efforts are rewarded and you can see results in real time.

Wantable team members enjoy free food, coffee, and drinks in our HQ's beautiful Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.

We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.

Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You’ll be eligible for the discount on your first day.

Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).