Director of Field and Event Marketing

About the Role

We are seeking a Director of Field and Event Marketing who will play a crucial role in developing and executing comprehensive marketing strategies aimed at driving pipeline generation, increasing brand awareness and supporting revenue growth across key markets. This role demands strategic thinking, creativity, strong sales partnership capabilities, event management expertise and leadership skills.

The ideal candidate will be a collaborative partner to the VP of Demand Generation responsible for leading the North America field marketing team. You will drive pipeline growth through innovative marketing strategies and ensure close collaboration with sales to maximize revenue opportunities. Your understanding of market dynamics and customer challenges will be essential in creating impactful marketing initiatives that deliver results.

This position offers a unique opportunity to blend strategic thinking with hands-on execution, leveraging data-driven and creative marketing approaches to drive new logo pipeline growth. The successful candidate will thrive in a fast-paced environment, act with urgency and be passionate about using data and creativity to achieve (and exceed) pipeline goals.

Why Transmit Security?

Transmit Security is the leader in unifying fraud prevention, identity verification and identity management for customer-facing applications.

We achieved a record-setting Series A of $543M in 2021, increasing our revenues by 40% year-over-year and growing our customer base by 51%, surpassing $100 million in annual recurring revenue.

Seven of the Top 10 US Banks trust us and we are gaining momentum with companies across various industries, including notable clients such as LendingTree, Citibank, Schwab and Aflac.

What The Role Requires:

• Bachelor’s degree in Marketing, Business or a relevant field, or an equivalent combination of education and experience.
• Minimum 10+ years of experience with at least 5 years in a field marketing or related role.
• Minimum of 3 years of leadership experience directly managing a team, preferably in a similar industry or tech-driven environment.
• Strong leadership, people management and data-driven decision-making skills.
• Proven track record of high-impact success; a strong sense of urgency and an entrepreneurial work ethic required to drive business outcomes.
• Ability to inspire and motivate cross-functional teams to achieve goals and exceed expectations.
• Hands-on familiarity with Salesforce, Marketo or comparable marketing automation tools.
• Excellent written and verbal communication skills with proficiency in delivering clear and compelling value propositions; strong presentation skills are desired.
• Ability to lead multiple initiatives and deliver under tight deadlines.
• Innovative mindset with the ability to turn ideas into impactful projects and actions.
• Willingness to travel at least 25%.

What You’ll Do:

• Partner closely with Sales leadership to ensure alignment on priorities and build effective marketing plans that meet or exceed pipeline goals.
• Analyze market trends, the competitive landscape and the addressable market to guide regional priorities.
• Develop and execute customer-driven regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion.
• Collaborate with marketing teams to formulate and execute launches, integrated campaigns and account-based marketing plans.
• Lead the execution of over 100 events per year, including hosted events, third-party conferences and executive events, ensuring seamless execution from concept to post-event analysis.
• Manage the Account-Based Marketing team focusing on 1:1 and 1
  programs targeting strategic and enterprise customers.
• Monitor KPIs and metrics to measure program effectiveness, analyzing data to optimize programs and demonstrate ROI to senior management.
• Collaborate closely with Product Marketing to develop relevant messaging, positioning and region-specific content plans.
• Manage budgets effectively to maximize ROI.
• Build and maintain relationships with vendors, agencies and strategic partners to enhance execution and maximize sponsorship opportunities.
• Hire and coach top talent, recruiting and motivating a dynamic organization of marketing leaders and contributors to meet and exceed KPIs.

Most Importantly, You Embody These Values:

• Fire in the Belly: A strong work ethic and resilience.
• Win as a Team: Ability to collaborate in a team setting.
• Get It Done: Meet and exceed metrics and sales quotas.
• Own It: Treat the product and company as your own, executing strategic plans.
• Integrity, Always: Provide honest, respectful feedback to foster an inclusive environment.
• Think Big: Ambition to achieve significant goals and make a positive impact.
• Be Excellent: Consistently deliver your best work.
• Desire to Make Each Other Better: Foster strong relationships with cross-functional partners and promote inclusivity.
• Embrace Each Other’s Differences: Commitment to a diverse and inclusive environment.

Our Competitive Benefits Package Includes:

• Medical, dental and vision insurance
• Life and disability insurance
• 401(k) retirement plan
• Flexible spending and health savings accounts
• At least 12 paid holidays
• Unlimited PTO
• Parental leave
• Employee assistance program

Transmit Security is committed to fostering, cultivating and preserving a culture of Diversity and Inclusion. Our human capital is the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our Culture, but our Reputation and Achievements as well.  We encourage diversity and embrace our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.