FormAssembly is seeking a strategic communicator to expand awareness and enhance the company’s profile through media and analyst relations, social media, and thought leadership. This role will be pivotal in elevating FormAssembly as the premier form-based data collection platform among enterprise audiences and industry influencers. The ideal candidate will have a proven track record in tech public relations, analyst relations, and executive positioning, with an exceptional ability to craft and communicate compelling narratives. Reporting to the CMO, this position is part of the marketing leadership team.
Responsibilities:
- PR/Media Relations: Build and nurture relationships with key media outlets, journalists, and bloggers to secure high-impact coverage that reinforces FormAssembly’s market leadership.
- Analyst Relations (AR): Develop and manage relationships with industry analysts to position FormAssembly as a leader in the data collection industry, ensuring consistent and strategic engagement.
- Thought Leadership: Partner with the executive team to create and distribute thought leadership content that highlights FormAssembly’s vision and insights into the future of data collection.
- Corporate Messaging Strategy: Develop and implement a messaging framework that supports business goals and positions FormAssembly as a trusted and innovative partner.
- Integrated Communications: Oversee a cohesive strategy that unifies external communications, ensuring messaging consistency across media, analysts, and industry events.
- Event & Speaking Engagements: Collaborate with Field Marketing to create a strategy for securing high-visibility speaking engagements for FormAssembly’s thought leaders.
- Customer Success Advocacy: Highlight customer stories through strategic channels, showcasing impactful outcomes and reinforcing credibility.
- Blog: Collaborate with the Growth marketing team to develop and implement a blog strategy that supports corporate and growth strategies.
- Market Monitoring: Stay informed of industry trends and competitive movements to continuously refine messaging and inform PR/AR strategy.
Requirements
- 8+ years of experience in tech media relations, analyst relations, strategic communications, or a related field, ideally within the B2B SaaS sector.
- Proven success developing and managing relationships with top-tier media outlets and industry analysts.
- Experience collaborating with C-level executives to develop thought leadership content and position the company as a market leader.
- Strong track record in public relations, with the ability to execute and manage complex PR initiatives.
- Demonstrated expertise in aligning media and analyst strategies with business objectives.
- Exceptional communication skills, with a talent for creating compelling, audience-specific narratives.
- Strong leadership capabilities, including experience managing cross-functional teams and external partners.
- Strategic thinker who is adept at translating insights into actionable communications strategies.
Salary Range: $110,000-$140,000
Benefits
FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:
- Health benefits (health, dental, vision) for Team Members based in the United States
- Mental Health benefits with SpringHealth
- 401(k) with 4% company match
- Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
- 9 paid company holidays
- Flexible work schedule; work from anywhere!
- Generous Paid parental leave (up to 16 weeks)
- Charitable contribution match
- Budget for professional development
- Company provided Mac laptop
You'll be joining a talented and fun team, working together to build something great!
