FormAssembly is seeking a dynamic leader to oversee the company’s corporate messaging and brand strategy. This role will be instrumental in positioning FormAssembly as the premier form-based data collection platform and building awareness among key enterprise prospects. The ideal candidate will be a strategic thinker with a passion for storytelling, thought leadership, and brand advocacy. This position reports to the CMO and serves as a member of the marketing leadership team.
Responsibilities:
- Corporate Messaging Strategy: Develop and execute a comprehensive messaging strategy that aligns with FormAssembly’s growth plans, positioning the company as a leader in the data collection industry.
- Thought Leadership: Collaborate with the executive team to craft and deliver visionary insights on the future of data collection, resonating with key stakeholders, customers, and the broader market.
- Influencer Marketing: Design and implement a strategic influencer marketing program that engages industry influencers, creators, and advocates, amplifying FormAssembly’s message and expanding brand reach.
- Unified Communications: Lead a cohesive communication strategy across PR, analyst relations, and internal communications, ensuring consistent and compelling messaging at every touchpoint.
- Blog: Collaborate with the Growth marketing team to develop and implement a blog strategy that supports corporate and growth strategies.
- Social Media Strategy: Create and execute an innovative organic social media strategy that strengthens FormAssembly’s brand presence, drives engagement, and fuels growth across key platforms.
- Customer Success Advocacy: Elevate customer success stories and leverage them to enhance brand advocacy and engagement, highlighting the value FormAssembly brings to its users.
- Event & Speaking Strategy: Partner with Field Marketing to shape the event strategy and proactively secure speaking engagements for FormAssembly’s thought leaders.
- Brand Management: Oversee brand integrity across all materials and platforms, ensuring FormAssembly’s visual identity and messaging are both consistent and impactful, reflecting the company’s leadership in the market.
- Market Insights: Stay ahead of industry trends and the competitive landscape to continuously refine FormAssembly’s messaging, ensuring it resonates with evolving market needs.
Requirements
- 8+ years of experience in strategic communications, brand marketing, or a related field, with a focus on corporate messaging and thought leadership at the enterprise level.
- Proven experience in leading brand management efforts and developing corporate communications strategies for B2B SaaS companies.
- Experience working closely with C-level executives to shape and articulate brand narratives and corporate messaging strategies.
- Demonstrated expertise in influencer marketing, social media strategy, PR, and AR, with measurable success in driving brand awareness and engagement.
- Experience with customer reference marketing, managing case studies, testimonials, and customer success stories.
- Experience in event strategy and public speaking engagements, with a strong network in relevant industries.
- Familiarity with marketing analytics and performance tracking, with a data-driven approach to decision-making.
- Exceptional written and verbal communication skills, with the ability to craft compelling messaging for diverse audiences and channels.
- Strategic thinker with a demonstrated ability to align communications, marketing, and brand strategies with overall business objectives.
- Strong experience in storytelling and thought leadership, with an ability to translate complex ideas into clear, compelling narratives.
- Proven leadership abilities, with experience managing cross-functional teams, agencies, and vendor relationships.
Salary Range: $110,000 - $140,000
Benefits
FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:
- Health benefits (health, dental, vision) for Team Members based in the United States
- Mental Health benefits with SpringHealth
- 401(k) with 4% company match
- Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
- 9 paid company holidays
- Flexible work schedule; work from anywhere!
- Generous Paid parental leave (up to 16 weeks)
- Charitable contribution match
- Budget for professional development
- Company provided Mac laptop
You'll be joining a talented and fun team, working together to build something great!
