Argo Group is a leader in specialty insurance with a vibrant culture built on respect, equality, wellness and opportunity. We’re an innovative organization that’s small enough to be agile and big enough to make a difference in our industry.
Our flexible workplace is continuously evolving to ensure all employees feel:
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Comfortable bringing their whole selves to work.
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Confident that they will be treated respectfully.
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Recognized for their performance and provided with equal opportunities to succeed.
At Argo, skill meets opportunity. If you’re wired to raise your hand and ask, “Where can I help?”, you’ll thrive with us.
Director of Content Strategy
Position Purpose
At Argo Group, you will be responsible for strategy and execution for the company’s external digital content and communications. You will manage an enterprise editorial calendar, develop content, measure effectiveness, and partner with a team of staff and vendors. The channels you will oversee include the company website, thought leadership, social media, email marketing and e-newsletters.
You’ve probably been frustrated in the past because your ideas are bolder than the average company can handle. We’re not the average company. As the Director of Content Strategy, you share the team’s deep understanding of and great passion for best practices in communications. You have a strategic outlook and the ability to develop and execute best-in-class tactics.
Accountabilities
- Build a digital content roadmap that will cultivate a more engaged group of external stakeholders and position Argo as a digital leader.
- Lead the integration of Argo’s web content, thought leadership, social media channels, email marketing and e-newsletters.
- Collaborate with creative and content teams and agency partners to develop a wide variety of campaigns designed to maximize consumption and engagement.
- Create a long-term vision for argolimited.com based on industry best practices and continuous improvement.
- Direct/partner with our external public relations team in the development of media relations and pitch ideas, including owned and byline content.
- Lead thought leadership strategy and execution for product lines and Argo brand, including opportunities around recruiting, awards and conferences.
- Ensure maximum performance and integration across social media and digital channels (website, email and e-newsletters).
- The periodic opportunity to work on projects from areas across marketing and communications.
- Collaborate with marketing colleagues to audit the email and e-newsletter program and identify opportunities to increase overall quality and effectiveness.
- Leverage existing website, email and social performance measurement tools and collaborate with analytics partners to benchmark and optimize performance of all digital content.
- Provide recommendations on how best to support company’s broader business objectives.
- Collaborate with internal teams (IT, Legal, Claims) to ensure our digital platforms and initiatives are in sync and aligned with varied requirements.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize SEO spend and performance based on the insights.
- Maintain strong knowledge of best practices in digital content communications, educating colleagues and challenging the group to pursue new areas of
- Foster an environment of continuous experimentation, testing and learning.
- Maintain best-in-class quality standards for external/internal communications and internal processes.
Qualifications
- 8+ years of digital communications experience.
- Outstanding editorial skills and commitment to the highest level of communications quality.
- Technical ability (including experience with content management systems) to create and implement tactics across all channels.
- Experience with customer journey mapping and implementation.
- Experience with search engine optimization.
- Detail-oriented, organized, strong project manager.
- Understanding of industry best practices and an eagerness to implement innovative communication strategies.
- Experience executing and building digital content communication programs, driving innovation and creativity.
- Demonstrated critical and strategic thinking skills.
- Experience maintaining effective relationships throughout an organization, and in undertaking effective teambuilding and fostering teamwork with staff.
- Demonstrated ability to coach communicators and develop talent.
- Bachelor’s degree required.
Preferred Qualifications
- Proven capability developing interactive experiences, including video.
- P&C Insurance and/or financial services experience.
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Advanced degree and/or professional designation.
PLEASE NOTE: At this time, Argo Group will not sponsor an applicant for employment authorization for this position.
If you have a disability under the Americans with Disabilities Act or a similar law and you wish to discuss potential accommodations related to applying for employment at Argo Group, please contact our Benefits Department at 210-321-8400.
To all recruitment agencies: Unless you have been requested to work on this position, or other positions with Argo Group, please do not forward any resumes to Argo Group employees. Argo Group is not responsible for any fees related to unsolicited resumes.
Argo Group International Holdings, Ltd. is an underwriter of specialty insurance products in the property and casualty market. Argo offers a full line of products and services designed to meet the unique coverage and claims-handling needs of businesses. The company is a wholly owned subsidiary of Brookfield Reinsurance Ltd. Argo and its insurance subsidiaries are rated ‛A-’ by Standard and Poor’s. Argo’s insurance subsidiaries are rated ‛A-’ by A.M. Best. More information about Argo is available at www.argogroup.com.
We are an Equal Opportunity Employer. We do not discriminate on the basis of age, ancestry, color, gender, gender expression, gender identity, genetic information, marital status, national origin or citizenship (including language use restrictions), denial of family and medical care leave, disability (mental and physical) , including HIV and AIDS, medical condition (including cancer and genetic characteristics), race, religious creed (including religious dress and grooming practices), sex (including pregnancy, child birth, breastfeeding, and medical conditions related to pregnancy, child birth or breastfeeding), sexual orientation, military or veteran status, or other status protected by laws or regulations in the locations where we operate. We do not tolerate discrimination or harassment based on any of these characteristics.
The collection of your personal information is subject to our HR Privacy Notice
Our Benefits
Developing our employees professionally and personally strengthens our organization.
Argo Group offers an attractive Total Rewards package that includes:
- A culture that recognizes performance and empowers employees to excel, offering competitive compensation and merit driven profit sharing.
- Flexible workplace policies that support employee well-being include compressed hours, flex-time, job-sharing, remote work, sabbatical leave, and holiday hours.
- Comprehensive health, wellness, and financial planning options that employees can tailor to meet their personal and family needs. In addition to traditional health and wellness plans, benefits include dental, disability, life insurance, medical, and vision insurance, matching 401(k) retirement savings, generous paid time off (21 days of PTO, 11 paid company holidays, 3 floating holidays and a paid voluntary day), paid caregiver and parental leave, paid bereavement, jury duty/court appearances, and military (up to 14 days) leave, employee assistance program (EAP), and an array of voluntary benefits.
- Argo Academy, a digital and instructor-led platform that offers continuous learning and professional development – Training magazine lists Argo among the Training "Top 125" Companies. Argo encourages career mobility and continuing education to pursue and maintain professional and industry designations, in addition to traditional university and higher education programs.
- An inclusive culture that develops and sponsors diverse teams, encourages cross-functional engagement and collaboration, builds community through employee resource groups (ERGs), and provides an environment that welcomes ongoing dialogue, creative innovation, professional and personal development.
- Active community outreach and volunteer programs.
- A generous Employee Referral program that results in approximately 25% of all new hires annually.
