Who You Are
You are an experienced communications leader, who knows how to develop and execute corporate and PR-driven marketing programs that build brands, drive sales, and establish executives as thought leaders within the financial industry. You have an innate talent for building brands through the written word and are always looking for new ways to captivate audiences and engage customers. You’re passionate about what you do and are ready to join a growing company where you can make an immediate impact and bring your ideas to life.
What You’ll Do
- Develop and execute an industry-leading external communications strategy further positioning BHG Financial as the next generation Fintech solution.
- Counsel executives on how best to drive communications strategy and increase executive visibility by identifying thought leadership opportunities for key executives and media training.
- Build and cultivate relationships with top-tier corporate and industry media, consumer groups, communities, trade associations, and other affiliated non-industry groups.
- Measure the effectiveness of external communications through a variety of resources, metrics, and media to report on campaign effectiveness.
- Proactive and reactive communications planning; as well as external crisis management and communications.
- Manage and develop a team of motivated and experienced communications leaders.
What You’ll Need
- 10+ years of communications experience leading, creating, and executing communications strategies, plans, and content for multi-brand organizations or enterprises.
- In-house, communications consulting, and/or agency experience are applicable.
- Bachelor’s degree or equivalent work experience in a related field with a preference for majors in Communications, English, or Journalism.
- Must have experience in fintech and external communications/PR.
- Exceptional writing, editing, storytelling, and verbal communication skills.
- Ability to translate a range of topics -- including in urgent/crisis situations -- into clear, compelling communications that resonate with internal audiences.
- Strong proficiency using communication tools such as MS Word, PowerPoint, Excel, digital and social platforms, and virtual meeting platforms (i.e., Zoom, MS Teams).
