We are seeking a dynamic and strategic Director of Brand Marketing to lead the development and execution of our brand strategies, as we grow our retail landscape. The ideal candidate will have a deep understanding of the beauty industry, retailer partnership, consumer trends, and marketing strategies that underpin both DTC and B2B. They will be responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touch points
Welcome to Trinny London!
Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
We live by three core values: bring fearless passion, act with smart intent and all wear yellow together. We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.
The Role
- Develop and execute comprehensive brand strategies to drive brand awareness, equity, and growth across owned and retail channels.
- Establish and maintain comprehensive brand criteria to ensure all marketing efforts align with the brand's identity and values
- Serve as the brand's primary guardian, safeguarding the brand's image and ensuring consistency across all platforms and communications
- Work closely with Founder and CEO, Trinny Woodall to shape and deliver the brand's vision, ensuring all brand pieces resonate with the overarching brand strategy
- Create, refine, and enforce detailed brand guidelines, ensuring consistent visual and messaging standards across all touchpoints
- Lead cross-functional teams to ensure alignment and integration of brand strategies across product development, marketing, sales, and operations.
- Conduct market research and analyze consumer insights to identify opportunities for brand differentiation and growth.
- Oversee the development of brand positioning, messaging, and creative assets to effectively communicate the brand's value proposition.
- Collaborate with product development teams to identify new product opportunities and ensure alignment with brand objectives.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Monitor market trends, competitive landscape, and consumer behavior to anticipate changes and adapt brand strategies accordingly.
- Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and influencers.
- Drive innovation and continuous improvement in brand strategies and processes.
- Measure and analyse the effectiveness of brand initiatives, using data-driven insights to inform future strategies.
Requirements
- Develop and execute comprehensive brand strategies to drive brand awareness, equity, and growth across owned and retail channels.
- Lead cross-functional teams to ensure alignment and integration of brand strategies across product development, marketing, sales, and operations.
- Conduct market research and analyze consumer insights to identify opportunities for brand differentiation and growth.
- Oversee the development of brand positioning, messaging, and creative assets to effectively communicate the brand's value proposition.
- Collaborate with product development teams to identify new product opportunities and ensure alignment with brand objectives.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Monitor market trends, competitive landscape, and consumer behavior to anticipate changes and adapt brand strategies accordingly.
- Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and influencers.
- Drive innovation and continuous improvement in brand strategies and processes.
- Measure and analyse the effectiveness of brand initiatives, using data-driven insights to inform future strategies.
We always love to hear from anybody interested in the Trinny London team! Although we are looking for the essential skills listed above for this role, we’re always keen to hear from ambitious individuals looking for their next challenge.
Benefits
Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:
- Flexible working with core working hours
- Hybrid working, 2-3 days in our amazing office, which is fully stocked with snacks and drinks
- 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
- Welcome to Trinny London Starter Stack and swag
- Company discount for yourself, your friends, and family
- Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
- An annual personal training and development budget
- Enhanced family friendly packages
- Pension scheme
- Cycle to work scheme
- T-Parties = many office socials as well as summer and festive celebrations!
- Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
Equal Opportunities
We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.
We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.
