Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
BrooksRunning.com is the epicenter of our brand where we cohesively share our brand, product and technology stories as well as connect with and build relationships with our runners.
As the Director, North America Ecommerce, you will lead and drive the growth and development of a critical brand and sales channel for Brooks Running. This role will be the strategic vision and roadmap for our direct-to-runner website, mobile experiences, and other digital touchpoints where runner, brand and commerce connect. While the emphasis is on the North American markets, you will provide digital leadership and partnership to other regions where Brooks operates. This role is key in representing the runner experience in digital in all areas ranging from brand engagement to product sell-through to post-purchase engagement and after-care.
You will lead a team of high-performing, curious and ambitious ecommerce, merchandising, site experience, and analytics professionals in building the vision for the most optimal online learning and shopping experience that engages and converts runners into the Brooks Brand and helps to build retention and advocacy. You will have full accountability for the BrooksRunning.com P/L. In addition, you will be a thought leader and a driver of innovation in how we reach and engage with runners through online and other digital channels. Simultaneously, you will approach all work with an omnichannel lens that puts the runner squarely at the center of all decision-making. Ecommerce is part of the larger customer journey and ecosystem where consumers engage and purchase running gear.
Your Responsibilities:
- North America eCommerce Leadership
- Oversee the BrooksRunning.com site where Brooks connects with runners. Ensure the entire site experience and content is on brand and is effectively achieving the brand and business goals.
- Build out the product mix for the site that brings new and repeat runners to our brand and hits our margin and profitability goals. Build strategies that increase sell-through on key categories.
- Own the web and customer analytics for our digital properties and channels. Set and deliver KPIs for the business. Provide leadership on the development of insights and applications of related strategies to our sites and the digital channels where we connect with runners.
- Own advocacy programs such as ratings and reviews
- Consistently and passionately advocate for the Runner while ensuring the brand is balanced and positioned appropriately in all activities.
- Be a leader in driving NA Region sales with an omnichannel growth mindset.
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Strategic Planning and Execution
- Define and lead the CRO strategy for the site. Lead the merchandising, promotions and testing strategies that drive engagement and sell-through. Build out the plans to increase AOV, attach rate, cross-category selling and other key CRO metrics.
- Be a key contributor to the personalization strategy and roadmap for the site.
- Provide key partnerships and share best practices with our global ecommerce colleagues to enable growth in the channel in all our key markets.
- Proactively provide input, insights, and POVs on future performance run gear to product teams.
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Cross-Functional Influence and Alignment
- Partner closely with Digital Products and key stakeholders across the organization to build the user experience, features, and functionality roadmap for the site. Be the key voice in setting priorities on the roadmap.
- Drive and be accountable for product management “fusion” team success with key cross functional partners.
- Drive our omnichannel digital roadmap with a key set of cross-functional partners.
- Build out a plan to help merchandise the Brooks brand on our key retail.com sites.
- Work closely with Sales and Retail Analytics, Demand and Supply Planning and Logistics to ensure the right product mix and ability to deliver on a high service level for our runners.
- People Leadership
- Lead and develop a team of high-performing ecommerce, online merchandising, and analytics professionals. Inspire and develop top performances and endless curiosity among the team.
- Demonstrate strong people leadership skills rooted in Connect (Brooks management development program) principles.
- Promote Brooks’ Core Cultural Values: Responsible for team culture and keep a pulse on morale to proactively address any concerns.
- Create an organizational design to align with business strategy and conditions.
- Model leadership behavior across the organization.
- Innovation
- Be a thought leader in terms of what is new and coming in digital that can accelerate our digital engagement with runners and help Brooks achieve its brand and business goals.
- Promote continual direct-to-runner experience improvements and actively contribute to a culture of innovation, excellence, and accountability.
- Accountability
- Manage the full P/L of BrooksRunning.com. Set the revenue targets, build out and execute the operating budget and manage the profitability of the channel. Keep a constant eye on the rate of sell-through, site traffic and CVR, product availability, returns, and service levels to ensure sales forecast is regularly updated. Collaborate with key partners to develop solutions to any challenges in these areas.
- Lead the development and management of the annual department budget.
- Demonstrate extreme enterprise accountability in managing the North America Ecommerce team.
- Apply Brooks requirements around budget planning and capex documentation to garner resources necessary to evolve the team to meet business objectives.
- Align financial, people and business resources to functional roadmap priorities.
- Lead the team and hold them accountable to deliver exceptional direct-to-runner experiences.
Qualifications:
- Bachelor's degree (B. A. or B.S.) from four-year University, preferably in Business, IT, Marketing, Economics, or Communications. M.B.A. preferred. Equivalent experience can be considered in lieu of degree(s)
- A minimum of 12 years related experience, with at least 7 years of Digital Retail experience and 7 years of management experience
- Experience driving customer experience and sales across digital channels required, non-digital experience a bonus
- Marketplaces or social shopping experience a bonus.
- Managerial level financial knowledge and skills, and the ability to leverage this for business planning, budgeting, and investment choices
- Extensive knowledge of the Digital Retail landscape, including web/internet sales and merchandising techniques, order fulfilment strategies, web and customer digital analytics, and digital user experience best practices
- Experience driving cross-functional collaboration and teamwork across multiple divisions
- Holistic thinker – can establish and drive end-to-end strategies and initiatives encompassing multiple functions
- Consumer goods category experience a strong plus
- Must demonstrate strategic discernment and ability to navigate strategic challenges
- The ability to skillfully negotiate, winning concessions without damaging relationships
- Proven ability to lead and inspire teams through growth, opportunity, and change
- Ability to present effectively to groups, including members of all organizational levels, and gain collaboration for strategic level planning
- Ability to turn industry, online or consumer behavior information into actionable strategies for Brooks Running
- Ability to use and understand mathematical concepts such statistical modeling and Retail mathematics
- Energetic attitude and passion for running
Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $165,928 - $265,505 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Other:
Brooks is proud to offer a robust benefits package to our employees and their families!
Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
Paid Time Off- Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
Bonus-in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
Location- You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, sensory, physical, or mental disability, marital status, pregnancy (including childbirth and related conditions), honorable discharge or military status, protected citizen status, actual or perceived victims of domestic violence, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained guide dog by a person with a disability, or on any other basis protected by federal, state or local law, or any other non-merit based factors.
