Praytell is a creative communications agency powered by teams with strategic minds and spirited hearts. We craft timely, integrated campaigns that make headlines across social, earned, digital, and beyond. After a decade of delivering award-winning work, we know one thing for certain - we’re just getting started!
As a Director, Media Strategy, you will be:
- Joining Praytell’s Media Team, focused on corporate storytelling, business media and thought leadership, supporting clients across various industries including lifestyle, beauty/wellness, food/bev, alcohol/spirits, tech, travel, sports and more.
- Accountable for positioning our clients in key business media and relevant industry conversations.
- Developing compelling corporate narratives and identifying feature opportunities to generate interest and secure coverage across both traditional and emerging media channels (e.g., print, online, podcasts, social/digital video, e-newsletters).
- Driving innovative media strategies and overseeing all aspects of their execution in collaboration with the account team.
- Lead thought leadership programs for executives, securing opportunities in top-tier media and events while driving strategy, execution, and measurement across their social channels.
- Providing strategic input on campaign strategies, offering insightful, data-driven perspectives and enhancing overall plans.
- Building and nurturing relationships with business media including digital, social and broadcast through consistent networking and engagement.
- Managing proactive and reactive media relations for corporate clients.
- Collaborating with the account team on crafting media lists, press releases, briefing documents, bylines and mailers.
- Mentoring and training junior staff in media relations strategy including participating in and leading staff development programs and cultural initiatives.
- Staying informed on industry news and trends to enhance media strategies and suggest fresh pitch angles and ideas to ensure we break through to our target audiences.
- Collaborating with the Media Team to develop industry perspectives, share insights from media engagements and contribute as a media relations expert for the PR department.
- Joining client calls as the subject matter expert on media trends, emerging platforms and target outlets.
- Providing media training for spokespeople as part of campaign efforts and staffing interviews on behalf of clients.
- Participating in new business initiatives which may involve occasional travel and contributing to mentorship and training programs for junior staff.
Requirements
Experience you have:
- You have 8+ years of experience in public relations, preferably in an agency environment, with expertise in corporate storytelling, business media, and thought leadership.
- You’ve developed and executed media strategies for clients across various industries including food and beverage, technology, and consumer lifestyle.
- You’ve participated in new business pitches and are comfortable communicating with senior-level clients.
- You have established strong relationships with business media and continuously build new connections across multiple media channels.
- You have experience in mentoring and developing junior staff.
Equally important, you are:
- Ambitious & entrepreneurial
- Flexible & adaptable
- Meticulous & organized
- Creative thinker & problem solver
- Inquisitive & eager to learn
- Collaborative & team-oriented
- Honest & ethical
- Committed to diversity, equity, inclusion & belonging
Benefits
- Salary Range: $100,000 - $125,000 (Compensation may vary based on factors such as experience, expertise, skills, and abilities.)
- Comprehensive health insurance with very low premium options
- Employee stock ownership plan, earning shares in Project Worldwide, our parent company, for every year of service
- Traditional and Roth 401(k) options with annual employer contributions based on company performance
- Four-day workweek (we expect all employees to hit 40 hours by Friday)
- Flexible time off, including over a dozen company holidays and mental health days
- Remote work within the US (with offices and physical hubs that you can access in LA, SF, Austin, Chicago, and NYC)
- Employee assistance program offering mental health resources, family and relationship support, career resources, legal and financial services, discounts, and more
- Paid parental leave and fertility support programs
- Training and team-building programs and activities
- Camp Praytell, our annual company offsite (eligibility based on employee start date)
- Access to our wonderful employee resource groups
- And more!
Interview Process
- Submit Application
- Phone Screen (30 minutes)
- Team Interview (30 minutes - 1 hour)
- Final Interview with Leadership (30-45 minutes)
- Skills Test (TBD)
- Offer
- Target Start Date: December / January 2025
Equal Opportunity Employer
We are an equal opportunity employer and welcome everyone to our company without discrimination. All qualified applicants will be considered in accordance with federal law requirements, and because it's the right thing to do. We adhere to applicable state and local laws governing non-discrimination in employment at all our locations, and we strictly prohibit any form of workplace harassment based on any protected class.
