As the Director of Marketing Programs, you will lead the development, execution, and optimization of multi-channel marketing programs that drive brand awareness, lead generation, and customer engagement across targeted markets. This role requires a strategic thinker who can also execute tactically - with a strong background in campaign management, data-driven decision-making, and team leadership to ensure marketing initiatives are aligned with business objectives and deliver measurable results. Working closely with cross-functional teams, you will play a pivotal role in enhancing our market position and accelerating business growth. This position reports to the CMO.
Key Responsibilities:
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Marketing Program Development: Design and execute comprehensive marketing programs that align with overall company goals, focusing on driving demand generation, accelerating pipeline growth, and increasing customer engagement across key segments.
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Campaign Management: Oversee the planning, development, and execution of multi-channel marketing campaigns, including digital, email, social media, events, and content marketing, to drive lead acquisition, nurturing, and conversion.
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Cross-Functional Collaboration: Partner closely with product marketing, growth marketing, channel marketing, sales, and cross-functional teams to ensure consistent messaging, seamless execution, and optimal campaign alignment. Collaborate with the CMO to align program goals with business objectives.
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Resource and Budget Management: Manage program budgets, allocate resources effectively, and ensure on-time, on-budget execution. Evaluate resource needs and advocate for additional support to meet expanding program demands.
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Vendor and Partner Management: Oversee relationships with external agencies, contractors, and vendors to ensure deliverables meet brand standards and campaign objectives. Evaluate agency performance and negotiate contracts to maximize value.
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Program Reporting and Communication: Regularly update key stakeholders, including senior leadership, on the performance and impact of marketing programs. Provide insights and recommendations to inform future strategies and investments.
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Performance Analysis and Optimization: Develop and manage KPIs for each program, monitor performance, and drive continuous improvements based on data insights. Use analytics to refine campaign strategies, ensuring maximum ROI and scalability of programs.
Required Background/Skill
- Bachelor’s degree in Marketing, Business, or related field (MBA or relevant advanced degree preferred).8+ years of experience in marketing, with a proven track record in developing and executing successful marketing programs.
- Deep understanding of the defense, intelligence, and critical infrastructure sectors, with experience building channels in high-security or mission-critical environments being highly desirable.
- Strong understanding of integrated marketing strategies and a broad range of channels, including digital, content, social, and events.
- Demonstrated experience managing budgets, resources, and team members to execute complex marketing initiatives.
- Analytical mindset with experience in campaign measurement, data analysis, and using insights to drive optimization.
- Excellent project management skills with a focus on meeting deadlines, managing resources, and aligning teams around a shared vision.
- Strong communication and presentation skills, with experience influencing stakeholders at all levels.
- Ability to thrive in a fast-paced, dynamic environment, balancing strategic priorities with hands-on execution.
- Strong leadership and team-building skills, with the ability to collaborate cross-functionally and influence at all levels.
