The Director, Market Research is a self-starter and leader for the overall strategy, development, and execution for both the Market Intelligence and Social Intelligence teams. This candidate demonstrates the ability to independently manage all elements of social listening, quantitative, qualitative, secondary, and syndicated market intelligence operations. This includes but is not limited to ownership of relationships with third party partners, social listening and market research tools, in addition to being an Audience Intelligence lead for assigned client relationships.
CMI Media Group’s Audience Intelligence team provides audience data, insights, and research solutions that fuel client understanding of core audiences and provide direct impacts to inform or optimize media and communication strategy. In this role, the Director, Market Research will work with a team of Market Intelligence and Social Intelligence analysts to deliver audience intelligence solutions to CMI Media Group clients and be responsible for the team’s professional growth and development in social listening data analysis, market research strategy, and execution. This ideal candidate is the connector of social and market intelligence data across client and internal agency teams. He or she will provide thought leadership, innovative ideas, better ways to present data, and enhance internal systems that will grow our clients’ business and improve program outcomes with data.
Primary Responsibilities:
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Client and internal leader across market intelligence and social intelligence teams
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Strategic partner to teams throughout the agency including but not limited to Communications Planning, Engagement Leads, Analytics and more
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Leader of marketplace updates and development of POVs to help our clients better understand how to reach their audiences more effectively
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Partner with internal client leads to identify Audience Intelligence solutions via social and/or market intelligence, develop research proposals including pricing, and lead approved research projects
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Develop a deep understanding of clients’ brands and disease states and determine how research can provide a benefit to their audiences and support media planning, strategy, and optimization
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Support brand planning by evaluating CMI Media Group proprietary data and secondary sources and delegating team resources to support incoming requests
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Train junior employees on the management of social intelligence and market intelligence best practices
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Train junior employees on basic statistics, research best practices, and how to bring data to life through compelling narratives and storytelling
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Partner with Client Finance teams to assist with the development of SOWs customized for each audience intelligence solution
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Ensure the CMI Audience Intelligence team is using best-in-class tools by staying on top of shifts in the market and available toolsets
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Partner with decision sciences team to develop impactful behavioral segmentation schemes for our clients and be able to assist with laying attitudinal/psychographic segmentations onto behavioral segmentations
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Stay up to date on the use of social intelligence and market intelligence in the pharmaceutical space=
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Experience managing third party partners that assist in achieving market research and social listening goals
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continuously improve process, pitch new ideas to grow the service offerings for clients and agency alike, and be a natural leader that pushes boundaries to be the best in the market
Requirements:
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8-12 years of experience in market research and/or social intelligence data
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Experience managing a team of 1-5+
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Pharmaceutical / Healthcare experience preferred
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Strong written and verbal communication skills, including process writing, thought leadership, client communications and beyond
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Bachelors’ Degree or equivalent in marketing, business or any quantitative or analytical related fields
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Storytelling through data to make recommendations that support marketing strategy
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Proficient in the top social listening tools (for example, Brandwatch, Hootsuite, Sprout Social, Sprinklr and beyond); experience researching new emerging tools a plus!
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Understanding of statistical analysis tools such as correlation, regression, cluster analysis, driver analysis, CHAID, and GAP analysis a plus.
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Must be familiar with Qualtrics, Tableau, SaS and/or SPSS
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Natural leader with the ability to articulate strategies thoughtfully and concisely
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Strong business and leadership skills to make independent decisions affecting the daily operations and management of Audience Intelligence projects
