Director, Lifecycle Marketing

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As the Director, Lifecycle Marketing, you lead the strategy and execution of marketing initiatives that engage customers throughout their journey, from acquisition to retention and beyond. You lead the teams which design and optimize multi-channel campaigns that deliver personalized experiences, driving customer loyalty and lifetime value. Working closely with cross-functional teams, you ensure that every touchpoint is aligned with our brand and business goals. You also leverage data and insights to continuously refine lifecycle strategies, ensuring the right message reaches the right audience at the right time.

Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success."

What you do each day: 

• Develop and lead the lifecycle marketing strategy across automated channel (email, SMS, in-app) and other channels (sales, paid, etc.) 
• Oversee the creation and execution of campaigns that nurture customer relationships and drive engagement
• Collaborate with product marketing, product, analytics, and creative teams to deliver cohesive and personalized customer experiences
• Use data and insights to segment audiences and tailor messaging for different stages of the customer journey
• Monitor campaign performance, analyzing metrics like open rates, click-through rates, and customer retention
• Identify opportunities for improving customer lifecycle touchpoints and driving greater loyalty and lifetime value
• Manage and optimize marketing automation tools to scale personalized communications
• Report on lifecycle marketing effectiveness to senior leadership, providing insights and recommendations for improvement
• Stay updated on industry trends and best practices to continually enhance lifecycle marketing efforts

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
• 8+ years of experience in lifecycle or email marketing, with a strong background in customer engagement and retention
• 4+ years in leadership, preferrably in lifecycle or email marketing
• Expertise in marketing automation platforms and CRM systems
• Proven experience in developing teams which execute multi-channel marketing strategies

What will help you succeed: 

• Strong analytical skills, with the ability to interpret data and drive actionable insights
• Strategic thinker with the ability to align lifecycle marketing efforts with broader business goals
• Excellent communication and leadership skills, with experience managing cross-functional teams
• Ability to think creatively and develop innovative approaches to customer engagement
• Detail-oriented with a focus on delivering high-quality, personalized customer experiences
• Passion for customer-centric marketing and a deep understanding of the customer journey"

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

We support more than 25,000 businesses and have over 1,000 ambitious, mission-driven, genuinely fun-loving employees across the United States and all over the world. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-SG1#LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $120,000-$150,000 + Bonus + Equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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