The Director of Lifecycle Growth and Revenue will play a key role in driving growth as part of the ActiveCampaign revenue and performance team. You will develop, implement, and optimize our lifecycle strategies to drive upgrade and expansion revenue, and retention. This team is responsible for our conversion and revenue strategies in the post-trial phases inclusive of retention. This team will develop and activate a multi-touch strategy across marketing channels, in-application, and direct with sales and customer success teams. You will drive cross-functional collaboration and alignment with marketing, product growth, sales, and customer success teams to develop and implement innovative lifecycle strategies that improve conversion rates and drive revenue expansion through the post-trial funnel.
What your day could consist of:
- Drive cross-functional partnership and collaboration to ensure lifecycle strategies are developed, implemented, and meet business objectives on a continuous basis
- Work in direct partnership with brand creative, product marketing, and other growth teams to drive continuous optimizations and best in class customer experience across all lifecycle programs and activations
- Directly lead, manage, and develop a high-performing team of lifecycle revenue marketers
- Enhance personalized and localized lifecycle experiences to improve the customer experience and drive growth inclusive of personas, geos, and segments
- Advance the strategy, roadmaps, testing plans, and outcomes for all lifecycle programs
- Develop the lifecycle team targets and measurement requirements in direct partnership with marketing analytics, marketing leadership, and finance teams - fully aligning to our annual and quarterly plans
- Drive a deep sense of urgency and accountability in driving growth and retention through these customer lifecycle phases
What is needed:
- 12+ Years in Marketing and/or related field with the majority of time in growth or revenue marketing, with 8+ years in people leadership
- SaaS Experience
- Global experience preferred
- MarTech or adjacent industry experience preferred
- Direct experience with a high-performing PLG motion is required
- Superb communications skills across all mediums, and all levels of the organization
- Success in planning, developing, and executing testing plans and comprehensive revenue growth strategies
- Drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
