Job Description Summary
Rackspace Technology is a global leading end-to-end hybrid, multi-cloud, and AI solutions company. We design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. Innovation is at our core, and we have a track record of notable industry ‘firsts’. We were among the first to put customers into data centers, to manage hosting, and to host private cloud on virtual machines. We partnered with NASA to launch OpenStack public cloud. We continue to innovate and evolve and were one of the first companies to take customers on a multi-cloud journey enabled by our deep partnerships with the leading global hyperscalers. Now we are at the forefront of AI with our recent launch of Foundry for AI by Rackspace (FAIR™) which helps organizations accelerate the adoption of responsible AI through three services offerings: Ideate, Incubate and Industrialize.
Our Rackers are some of the brightest minds in the industry and known for putting the customer first. We value collaboration, innovation and excellence, and are looking for talented people to join our team.
Job Summary:-
As the Director of Integrated Marketing for the Public Cloud Business Unit, you will be responsible for developing and executing comprehensive marketing strategies and campaigns aligned with our overall business objectives, aligning marketing initiatives with product launches, brand awareness efforts, sales goals and market expansion plans. You will directly lead a talented team of marketers, working cross-functionally to create and execute cohesive and impactful campaigns that drive brand awareness, prospect/customer demand and engagement and pipeline/revenue growth. You will work closely with field marketing and business unit leadership teams to gain their input for planning and to identify integrated campaign strategies and tactics for pipeline generation in alignment with the BU’s strategic priorities. In addition, you will work closely with Rackspace Technology’s global marketing team including brand, creative services and operations to develop and execute the campaigns and programs.
The ideal candidate will have extensive B2B technology services marketing experience, including a demonstrated track record of driving integrated demand campaigns with measurable pipeline and bookings. They will enjoy and excel in creative thinking, innovating, and delivering measurable results that help drive awareness and win business. They will have strong communication skills and can balance thinking strategically about growth with executing effective campaigns, while leveraging the support of other teams such as product management, alliances, brand, creative services, analyst relations, PR, events and marketing operations. They also develop strong relationships with the field marketing and sales teams and work in partnership with them to deliver pipeline. This role will report to the VP, Marketing for our Public Cloud Business Unit.
Responsibilities:-
- Oversee the planning, creation, orchestration, and optimization of global multi-channel marketing campaigns, ensuring consistency and cohesion across all touchpoints that balance long-term planning with constant testing and optimization.
- Design, implement and optimize a Rackspace integrated campaign framework for acquiring new customers and for expanding our footprint with our installed base.
- Collaborate closely with field marketing and sales leadership to ensure the plan is aligned with the sales objectives and growth targets for the regions.
- Lead a team of talented, agile integrated campaign marketers including product marketers, digital marketers and program managers, fostering a culture of excellence, innovation, and collaboration. Leverage the team to shape and execute the campaign plans globally and locally for regions as needed.
- Drive a data-driven and agile approach to campaign development and execution that enables regular optimization for ROI.
- Work collaboratively with field marketing, product management, alliances, brand, creative services, analyst relations, PR, events and operations on developing and executing the strategies and plans. Collaborate with these teams to drive required input and deliverables for the successful execution of planned marketing campaigns.
- Own the implementation and iteration of Rackspace’s buyer journey, working with relevant stakeholders to map personas and messaging, align campaign tactics and programs, oversee segmentation, and help build cross-functional acquisition and expansion strategies across the journey.
- Regularly measure, report on and analyze campaign performance to identify trends, insights and optimization opportunities to achieve maximum ROI.
- Manage the overall Integrated Marketing campaign budget for the business unit marketing team, ensuring strategic allocation of resources to high-impact activities.
- Stay abreast of market trends, competitive landscape, and customer needs, using insights to inform and adapt marketing strategies and identify opportunities for growth.
- Drive cross-functional collaboration within the organization to ensure cohesive messaging and customer experiences across all program touchpoints.
- Champion the Rackspace brand, ensuring consistency with global branding guidelines while tailoring approaches to meet local market needs.
Required Skills:-
- A minimum of 10 years of experience in B2B technology services marketing, with at least 5 years in a leadership role within field marketing, demand generation, campaigns, digital marketing or related areas.
- Deep understanding of technology services market dynamics, customer segments, and sales cycles. Experience in the Americas and European markets, Asia Pacific experience is a plus.
- Knowledge of cloud technology and the players from either direct marketing experience and/or adjacent experience.
- Inbound and outbound marketing strategy/execution experience and an understanding of digital marketing best practices.
- Experience driving pipeline and revenue results across multiple channels, including scaling global strategy and programs for local execution.
- Deep understanding of integrated campaign best practices, playbooks, customer journeys, etc.
- Experience managing agencies for support and execution of campaigns and programs.
- Strong leadership skills with experience managing through impact and influence diverse and geographically dispersed teams.
- Excellent communication, collaboration, and stakeholder management skills.
- Proficiency in marketing automation, CRM and digital marketing tools
- Ability to travel as required for the role.
Travel:-
- As per business requirements
Sponsorship:-
- This role is not sponsorship eligible.
Disclaimer
- The above information has been designed to indicate the general nature and level of work performed by employees in this classification.
- It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.
Physical Demands:-
- General office environment.
- May require long period sitting and viewing a computer monitor.
- No special physical demands required.
The following information is required by the Colorado Equal Pay Transparency Act and the New York City Pay Transparency Act. This applies only to individuals working in the state of Colorado or in New York City.
The anticipated starting pay range of Colorado and New York City applicants for this role is $143,700 - 191,600 and $153,000 - $204,000
Based on eligibility, compensation for the role may include variable compensation in the form of bonus, commissions, or other discretionary payments.
These discretionary payments are based on company and/or individual performance, and may change at any time.
Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.
Information on benefits offered is here.
#LI-VM1
#LI-Remote
#LI-USA
#rackspace
About Rackspace Technology
We are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.
More on Rackspace Technology
Though we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.
