StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
The Director of Identity Solutions will be responsible for overseeing StackAdapt’s Identity offering from a product, operations and partner development perspective. Reporting into our Senior Director, Data, you will lead (at the Global level) technical focus areas including data acquisition and integrations, clean room initiatives, offline to online onboarding and more.
Working cross-functionally with internal teams including Engineering, Inventory, Product and Revenue you will ensure that StackAdapt develops and promotes industry leading solutions across both the AdTech and Martech ecosystem. Acting as the technical subject matter expert you will help drive roadmap initiatives and contribute to StackAdapt’s Identity GTM motion and strategy.
StackAdapt is a Remote First company, we are open to candidates located anywhere in the US or Canada for this position.
What You'll be doing:
- Establish the technical vision and roadmap for Identity-based initiatives based on best practices from within the industry and from our competitors. Understand and account for all downstream uses of the solutions (both internal and external) to ensure maximum performance against all use cases and verticals.
- Own and execute the Identity roadmap by working closely with Engineering and technical teams on new integrations and implementations.
- Develop a framework for monitoring and tracking a set of performance metrics (adoption, performance, accuracy, etc) to measure the success of the roadmap initiatives.
- Troubleshoot complex technical problems (i.e. identity resolution accuracy, performance discrepancies) and gaps by analyzing massive complex datasets; work with internal analytics teams (Data Science, Business Intelligence, Engineering).
- Act as the subject matter expert for the Marketing and Revenue teams on all Identity-related topics by staying ahead of industry trends and the competitive landscape.
- Contribute to developing and managing multiple product lines, including clean rooms, CRM onboarding, and cookieless solutions.
What You'll Bring to the table
- Proven and impactful experience working on (and delivering) identity-based solutions at an AdTech or Martech-focused company.
- Strong understanding of the AdTech ecosystem from a data targeting and measurement perspective including data types/workflows, bid stream mechanics, and more.
- Ability to clearly convey technical requirements and derive insights from data using SQL queries or product analytics tools and apply these insights to product decisions
- Experience in leading long-term, cross-functional projects from start to finish
- Experience with scripting languages such as Python is a plus
StackAdapter's Enjoy:
- Highly competitive salary
- RRSP/401K matching
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Full benefits from day one of employment
- Work-from-home reimbursements
- Optional global WeWork membership for those who want a change from their home office
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave policy
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
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