Sonar is looking for a high-energy and operationally driven Director of Sales Enablement with B2B SaaS expertise to lead the training and sales enablement efforts for Sonar’s Global Enterprise sales team. As Director, you will be part of our senior operational team and will be responsible for coaching, training, and creating programs that accelerate the onboarding of our new hires to ensure the continued success of our customer-facing teams. You will drive sales effectiveness with the aim of improving sales productivity by implementing best-in-class sales and product training focused on increasing revenue and exceeding booking targets. This role will require the ability to flex between strategic needs and roll-up-your-sleeves hands-on work. This role reports to the Head of Global Sales Operations, and will initially lead a team of 2 people globally. The role is open to be based in our offices in Austin, Geneva, or London.
On a daily basis, you will
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Strategy & Planning: Develop and execute a data-driven sales enablement strategy, aligning with the overall business objectives and sales strategy. Define and execute a quarterly and yearly planning motion, ensuring the organization is aligned on clearly scoped priorities that map to key business results.
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Content & Tools: Lead the creation and management of high-impact sales content, playbooks, training materials, and competitive intelligence resources. Ensure resources are compelling, accessible, and continually updated.
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Program Design: Design, implement, and manage programs that enable the revenue team to achieve its potential such as: new hire boot camp, training on product releases, ongoing professional development, and ongoing skills training.
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Program Management: Develop and enhance Enablement project management processes and procedures for the Enablement team (including project or program plans, deliverables, tracking dashboards, templates, resources, and schedules) that improve and increase efficiency in project execution.
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Onboarding & Training: Design and deliver robust onboarding programs for new sales hires. Build ongoing training curriculums that address skill development areas across the sales cycle.
- Technology
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Stack: Identify, evaluate, and implement sales enablement tools and technologies to support content distribution, training delivery, performance analysis and coaching.
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Cross-Functional Collaboration: Partner closely with marketing, product, and sales leadership teams to ensure seamless alignment and gather insights for sales enablement initiatives.
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Internal Communication: Architect an Enablement communication strategy for revenue updates and calendar of upcoming enablement to the business.
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Data-Driven Approach: Track and analyze key sales enablement metrics (e.g., content usage, training effectiveness, win rates) to measure impact and drive continuous improvement.
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Team Leadership: Lead and develop a high-performing team of go-to-market enablement professionals. Provide coaching, mentorship, and guidance to drive individual and team success.
The skills you will demonstrate
- 10+ years of experience in sales enablement, sales coaching/mentoring, and/or sales operations.
- Demonstrated success in up-levelling Enterprise Saas Sales Organizations that lead to tangible results in the form of increased sales productivity, win rates, efficiency, bookings, decrease in ramp time, time to first deal, etc.
- Success in managing, organizing and facilitating GTM Kickoff events with 250+ attendees.
- Strategic problem solver who can take broad visions and concepts and develop structured plans, actions and measurable metrics to execute those plans and deliver benefits within time and cost constraints.
- Experience in developing and managing sales competency models and learning paths for sales roles.
- Exceptional communicator, well versed in communication to individual sales team members through executive leadership.
- Ability to facilitate collaborative, cross-functional sessions/workshops.
- Ability to independently identify problems, propose solutions, and execute on those solutions.
- Demonstrate a working knowledge of training techniques and standard methodologies for onboarding or adopting new technologies.
Nice to have
- Experience with Command of Message.
- Experience working in multinational organizations.
