Director, Field Marketing Officer (Nashville)

This role serves as the marketing functional leader within the assigned field office leadership team. Responsible for development of cohesive marketing plans that drive the national agenda, enhance our world class brand, optimize the customer experience locally and boost sales in a highly complex / medium complex market. 

Primary Accountabilities: 

• Serve as a strategic thought partner and trusted advisor for marketing related strategies as a critical member of the Field Office leadership team to drive business performance 
• Build cohesive national / local marketing strategies and plans that drive the national agenda, enhance our world class brand and optimize the customer experience locally; rooted in data and insights 
• Execute the national US marketing strategy in local markets; including generating stakeholder alignment with Field leadership, local agencies and operators as required 
• Hold national and local stakeholders accountable for execution on plans; evaluation of effectiveness and course corrections as required 
• Strategic leadership of local agency day-to-day performance and execution 
• Enhance our world class brand and optimize the customer experience locally 
• Represent the field marketing perspective on national marketing strategy meetings and decision-making processes 
• Monitor dynamics of multi-cultural markets at a local level 

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $149,260 – $190,310 / per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

• BA / BS in Marketing, Business Administration or related field 
• MBA preferred 
• Minimum of 8+ years marketing or advertising agency experience; generalist experience across a variety of functions (creative, media, digital, brand, etc.)  
• Significant leadership experience  
• Experience working in a franchise or quick-service restaurant environment 
• Proven track record of successfully developing and executing strategic marketing plans, initiatives and campaigns  
• Strong business and financial acumen; experience managing substantial marketing budgets  
• Excellent communication, interpersonal skills  
• Executive presence, influence and negotiation skills to generate internal and external stakeholders' alignment at all levels; ability to influence without formal authority  
• Agility to respond to changing business and market trends  
• Deep understanding of both national and local marketing dynamics  
• Knowledge of current / cutting edge marketing / digital strategies 

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s Restaurants of California will consider qualified applicants for employment with arrest or conviction records in accordance with applicable laws, including the California Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring and the Los Angeles County Fair Chance Ordinance for Employers.

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