About SugarCRM
From the very beginning, SugarCRM had a unique vision: to offer a different kind of Customer Relationship Management (CRM). We pioneered the first commercial open-source CRM platform, and now, more than two decades later, are on a mission to provide products and services that make the hard things easier for sales, marketing and customer service teams. In fact, we help mid-market businesses around the globe reach new levels of performance and predictability by letting our award-winning CRM platform do the work.
Our diverse group of worldwide employees are united and driven by a shared passion for our mission, culture, and values. We treat our employees like humans not line items and are building a culture where your work at Sugar helps fuel personal, professional and business growth – check out our recent ‘Great Place to Work’ certification that we are so proud of. Work/life fit and flexibility for our team matters and together we pride ourselves on solving for our customers, always.
If you're ready to grow your career and help organizations grow better and faster, you've come to the right place. Find out more about our SugarCRM careers and how you can become a part of our journey.
About the Role
The Director, Field Marketing AMERS is responsible for all new business marketing activities designed to support our direct sales team. This is an ideal role for a motivated marketing leader with 7-10 years of field marketing experience within a B2B software environment, with a focus on building qualified pipeline for regional sales teams. We are looking for someone who combines creativity with pragmatism, is obsessed with understanding what makes our ideal customer tick, enjoys working closely with sales to deliver tangible results and who wants to channel their skills/experience into making a real difference.
Impact you will make in the role:
- Create, own and execute high impact regional marketing plans, and GTM industry focused strategies, that build pipeline within our ICP, generate revenue, and align with the strategic and tactical business objectives.
- Drive the ROI of activities, tracking and analyzing both quantitative and qualitative metrics to determine impact, using findings to develop and fine-tune plans, and presenting plans and ROI metrics to marketing leadership and local sales teams.
- Collaborate and build a strong working relationship with Sales/Sales Leadership, Marketing, and Business Development teams to determine direct lead generation strategies.
What you will bring:
- 7-10 years of experience in B2B SaaS marketing with familiarity in ABM strategies/execution, capturing unseen buyer intent and demand, and collaborating with sales/BDR/marketing/channel partners. 2-10 years of experience leading a marketing team.
- Experience designing, planning, and hands-on execution of a regional marketing strategy, with success measured as ownership and achievement of pipeline/revenue targets.
- Past success driving demand, leading cross-functional relationships across varying levels, crafting strong impact on the business from events and campaigns, and managing a regional budget.
- Familiarity with tools and platforms leveraged in B2B field marketing, with strong analytical skills and the ability to use data to inform decision-making.
We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.
Benefits and Perks:
Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:
· Excellent healthcare package for you and your family
· Savings and Investment – 401(k) match
· Unlimited Paid Time Off
· Paid Parental Leave
· Online Legal Services (Rocket Lawyer)
· Financial Planning Services (Origin)
· Discounted Pet Insurance (Embrace Pet Insurance)
· Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
· Health and Wellness Reimbursement Program
· Travel Discounts
· Educational Resources - Career & Personal Development Program
· Employee Referral Bonus Program
· We are a merit-based company - many opportunities to learn, excel and grow your career!
If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information.
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
