Director, Events Marketing

Tyler Technologies is looking for a Director, Events Marketing to join our Marketing team! The role of the Events Marketing Director is to oversee the strategic design, development and execution of all Tyler corporate events, including user conferences, trade shows, client events, and sales incentive programs. The director will ensure that all events are executed in a way that convey the core values of Tyler’s’ brand and result in positive experiences between Tyler’s employees, clients, prospects, investors and local communities. This position serves as the decision-maker representing the business with all event and trade show suppliers, including negotiating contracts/pricing agreements, conducting business reviews and reporting results.  
 
Candidates will bring experience in coaching/developing high performing teams, complex budget management, strong communication skills, strong project management skills, and have the ability to influence across all levels and expertise in corporate event planning and execution. 
 
This individual will serve in a customer-facing and partner-facing leadership role, so they should have a polished presence.  They will report into the Vice President, Marketing Shared Services.  The ideal candidate will bring 10+ years of related business experience and a leadership style that fuses inspiration with a passion for delivering measurable business results.

This position is responsible for delivering all corporate events, conferences and trade shows for Tyler and, ultimately, for ensuring that Tyler’s corporate brand identity, brand position and key messages are successfully represented at these events to all audiences – clients, prospects, investors, employees, etc. 

Responsibilities

• Strategic Meetings Management:
  • A strategic meetings management program (SMMP) is the strategic management of enterprise-wide meeting related processes, spend, volumes, standards and suppliers to achieve quantitative cost-savings, risk mitigation and superior service.
  • Developing meeting and trade show frameworks: objectives, workflows, logistics, costs
  • Standardizing contracts and service agreements with better negotiated rates and encouraging the use of preferred suppliers
  • Developing business processes: rules for workflows and approvals, creating consistency in planning, promoting and delivering meetings 
  • Oversight of measurements and evaluations of events for real-time visibility enterprise-wide
• Risk Management:
  • Comprehensive emergency management plans aid in ensuring maximum safety in the event of an emergency at convention and hotel facilities.  
  • Providing guidance and information to staff with the steps to follow in case of an emergency on-site at a meeting or event.  Its intent is to provide a general understanding of the roles played by staff and management in any emergency situation.  It is also intended to convey appropriate response measures to be taken by Executive Staff, and the meeting hotels and convention center management teams.
  • Working with HR, Legal Affairs and management teams to provide guidance for mitigating risk as it pertains to indemnification, force majeure, and hold harmless clauses.
  • Providing guidance related to safe standard operations 
• Events & Trade Show Budget Management:
  • Oversee and manage budgets through strategic forecasting and monitoring of all event and trade show expenditures
  • Ensure that budget forecasts are provided on an on-going basis and that complete budget recaps, analysis and detailed final billing are submitted at the conclusion of each event or trade show
  • Seek out ways to increase operating efficiencies and cut costs through strong negotiations, streamlining processes, and elevating standards of success with effective ROI
  • Leverage technology to drive efficiency for team and first-class experience for event attendees
• Analytics
  
  • Developing, conducting and analyzing surveys to measure trends and report on KPIs
  • Reconciling expenses with cost benefit analyses based on event objectives
  • Identifying trends in sourcing, concessions and meeting patterns
  • Monitoring the sharing economy for impact on hotel block commitments, transportation, etc.
  • Managing lead capture procedures and providing useable data for constituents
  • Securing economic impact studies from locations where Tyler holds city-wide events
• Travel
  
  • Partners closely with Tyler’s Corporate Travel Manager to negotiate corporate travel discounts with hotels and airlines
• Event Team Management
  
  • Hiring, training, managing and motivating a team of corporate event planners and operations specialists 
  • Managing a master project list 
  • Identifying and assigning resources to manage team projects
  • Developing and instituting team best practices 

Qualifications

• Bachelor’s degree in a related field or comparable work experience
• 10+ years related work experience in a corporate, agency or hospitality industry environment
• CMP (Certified Meeting Professional) preferred
• CMM (Certified Meeting Manager) preferred
• DES (Digital Event Strategist) certification is a plus
• Project management experience and the ability to prioritize and delegate to meet implementation milestones
• Soft skills required to communicate tasks, deliverables and feedback to colleagues and vendors
• Analytical thinking skills to understand key metrics, derive insights, evaluate performance, and recommend improvements
• Ability to anticipate and adapt to complications and come up with contingency plans
• Travel to events on-site as needed
• Excellent planning, organizing and problem-solving skills a must
• Strong communication and decision-making skills
• Excellent people skills
• Basic understanding of our industry (Public Sector Software) and marketing concepts
• Strong Macintosh or PC skills in Microsoft Office (Word, Excel, Outlook and especially PowerPoint)

The Events Marketing Director must be able to:

• Understand and convey company messages, brand position and overall business objectives at trade shows, events and user conferences.
• Apply creative ideas and techniques to events and trade shows.
• Negotiate with external vendors and suppliers for meeting space, hotel rooms, events, audio/visual, etc., keeping Tyler’s best interests in mind at all times.
• Create events marketing plans for the year, submit an associated budget for each major event, and adhere to these.
• Lead, manage, inspire and motivate employees across several office locations. 
• Evaluate employees objectively, provide timely and honest feedback.
• Research, organize and present information in a clear, concise way that can be presented to Tyler leadership.
• Establish priorities and meet deadlines.
• Oversee multiple tasks while paying close attention to details.
• Display excellent collaborative and interpersonal skills and have a passion for relationship building.