Director, eCommerce Site Merchandising
ABOUT BARK
Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.
Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.
THE TEAM
The Direct to Consumer team oversees our direct customer experience: everything from site design, to product merchandising to customer service channels. We are the designers of the happiest store on earth for dogs and their humans - and we take our tail wagging responsibilities seriously. Our team is passionate and entrepreneurial; we're often found nerding out on consumer behavior and new product initiatives. If you’re ambitious about driving business growth, passionate about new technologies, and (of course) love dogs, come join us!
WHO WE’RE SNIFFING FOR
We are hiring a Director of eCommerce Site Merchandising to oversee the planning, execution, and optimization of merchandising strategies across our digital platforms. This role requires a blend of strategic vision, creative flair, and a deep understanding of eCommerce best practices. We are looking for someone on the bleeding edge of ecommerce tactics, including adoption of new technologies such as AI and machine learning. This role is responsible for upsell conversion and monthly revenue per user, partnering cross functionally with the product development, planning, creative and lifecycle marketing teams to drive revenue results.
KEY DUTIES
- Strategic Leadership:
- Develop and execute a comprehensive eCommerce site merchandising strategy aligned with overall business goals and customer needs, managing to AOV, revenue, & conversion goals
- Drive the development and execution of long-term strategy, setting ambitious goals that align with company vision and foster sustainable growth
- Lead the eCommerce merchandising team, providing direction, mentorship, and fostering a culture of innovation and continuous improvement.
- Build and lead a high-performing team of merchandising professionals, fostering an environment of collaboration, learning, and professional growth.
- Stay current with industry trends, emerging technologies, and best practices in eCommerce and AI to drive continuous innovation.
- Develop deep understanding Bark product catalog & customer segments
- Merchandising Optimization:
- Oversee the day-to-day merchandising operations, including product selection, categorization, and site content to maximize conversion and sales.
- Utilize data analytics and AI tools to personalize the customer journey, enhance product recommendations, and optimize site navigation.
- Drive the integration of AI and machine learning technologies to enhance site merchandising capabilities, including automated product recommendations, dynamic content, and predictive analytics.
- Collaborate with data science and technology teams to develop and implement AI-driven solutions that improve customer engagement and increase conversion rates.
- Performance Analysis:
- Analyze site performance metrics, customer behavior data, and sales trends to identify opportunities for improvement and growth, including pricing, assortment, and promotional opportunities
- Partner with Finance, data, and planning teams on current and future forecast models
- Leverage insights from AI models and analytics tools to refine merchandising strategies and enhance customer experience.
- Cross-functional Collaboration:
- Work closely with email marketing, product, technology, and operations teams to ensure cohesive and consistent execution of site merchandising strategies.
- Leads and coordinates year round and seasonal creative campaigns across on-site experience; partners with Email manager for consistency in email and onsite
- Partner with the product management team to prioritize site enhancements and new feature development that supports merchandising goals.
EXPERIENCE
- 8+ years of e-commerce site merchandising experience required; subscription & physical product a plus.
- 2+ years in a management role
- Strong understanding of eCommerce platforms (Shopify a must!), site analytics, and customer experience optimization.
- Demonstrated success in dynamic startup environments, with a proven ability to adapt quickly, scale teams, and drive growth in fast-paced settings
- Familiarity with financial and subscription modeling
- Bachelor’s degree preferred
SKILLS & QUALIFICATIONS
- E-commerce & Digital Leadership: Experience driving e-commerce growth through product and onsite strategies, including digital merchandising, user-experience, and/or cross-channel marketing
- Excellent leadership and team management skills, with a track record of building and developing high-performing teams
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across functions
- Proven experience in leveraging AI and machine learning to enhance eCommerce strategies
- Strong analytical skills with the ability to interpret data and translate insights into actionable merchandising strategies
- Passionate and curious about emerging technology, with experience utilizing AI to drive business results
- Proactive thinker and scrappy, entrepreneurial spirit
- Must love dogs
Commitment to Innovation: BARK is dedicated to being at the forefront of artificial intelligence and is committed to driving advancements in this field. We are seeking individuals who share this passion and are enthusiastic about shaping the future of AI. Experience using AI tools is highly valued and openness to learning is a requirement.
This position is a full-time/salaried position. It is located on-site at our office in New York. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish.
PAY TRANSPARENCY
- The base salary range for this position is $185K-230K
- This position is eligible for equity
**This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.
