Director, Digital Media Ad Operations, Americas

Overview:

We are seeking a dynamic and experienced Digital Media Ad Operations Director to lead our ad operations team for the AMS (Americas’) region. The ideal candidate will have a deep understanding of digital advertising technologies, strong leadership skills, and a proven record of optimizing ad campaigns to maximize business impact and performance. The role requires attention to detail, a strong executor of digital campaigns across various platforms, and navigate complex workflows and processes. Executing and overseeing digital ad campaigns to meet performance and delivery goals with a passion to improve the way we work, will form the core set of responsibilities. The candidate has a strong familiarity with display programmatic, video, paid social ads, audio, direct buys, connected TV, PMPs, working across multiple DSP, building audience sets via SSP, analytics and attribution etc.

Responsibilities:

1. Lead the Americas’ ad operations team across a multitude of digital programs ranging from brand to demand.
2. Campaign Optimization: Oversee the optimization of digital advertising campaigns across multiple channels and platforms to achieve maximum ROI and efficiency.
3. Compliance and Quality Assurance: Ensure compliance with industry standards, privacy regulations, and ad quality guidelines to uphold brand reputation and client satisfaction.
4. Data Analysis: Utilize data analytics and reporting tools to analyze campaign performance, identify trends, and provide actionable insights to the strategist and other stakeholders.
5. Budget Management: Manage ad operations budget effectively, allocating resources appropriately to meet campaign objectives and revenue targets.
6. Partner with the AdTech team to evaluate and implement ad tech solutions and platforms to enhance campaign performance, audience targeting, reach and operational efficiency.
7. Build and maintain relationships with key advertising partners and vendors to ensure access to innovative technologies and industry best practices.
8. Provide technical support regarding creative and advertising capabilities. Well versed with dynamic ads using Ads Creative studio/ Double click and other leading marketing solutions.
9. Share global best practices and innovate with market firsts.
10. Troubleshoot technical issues related to campaigns and ad technology usage. 
11. Partner with other internal teams to ensure ad execution aligns with our overall digital acquisition strategy. 
12. Oversee budget and billing and ensure spends linearity.
13. Ability to present compelling data driven stories in the most impactful, concise way to senior stakeholders.
14. Laying out a structured innovations roadmap, orchestrating best in class tests and that are thoroughly evaluated, documented, and globally communicated through a centralized playbook for global implementation.

Team Management

• Lead a group of enthusiastic digital ad ops experts.
• Ensure career growth trajectories for the team and helping them overcome daily challenges.
• Operating with empathy.

To be successful in this role you have:

• 10+ years of ad operations and digital marketing experience. B2B experience is essential and B2C experience is a plus.
• Proven history of driving results and optimizing campaign performance in a fast-paced, deadline-driven environment.
• Experience with ad operations best practices, ad trafficking, campaign management, and troubleshooting.
• Familiarity with industry trends, emerging technologies, and regulatory requirements impacting digital advertising.
• In-depth knowledge of digital advertising ecosystem, including ad serving platforms, DSPs, SSPs, DMPs, and programmatic advertising.
• Expert in Google Campaign Manager, DV360, social media platforms (LinkedIn, Facebook, etc.), Audio, Video, Direct display, affiliates, app marketing.
• Effective communication and interpersonal skills.
• Diligence, operational prowess, and team minded. 
• Familiar with business analytics and producing data-driven insights and reporting. 
• Excellent communication and people skills, with the ability to effectively collaborate with internal teams, clients, and external partners.
• Strong analytical skills with proficiency in data analysis and reporting tools (e.g., Google Analytics, Adobe Analytics, Tableau).

JV19

For positions in the Bay Area, we offer a base pay of $173,100 - $302,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

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If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

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