Director, Data & Media Consulting

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. 

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

At Known, our Media Science team excels in all things data-driven marketing, from planning through buying and optimization. Many clients engage Known’s media science team to help transform their marketing technology, organization, and capabilities to achieve desired outcomes. We are seeking a Director of Data & Media Consulting to join our team and work alongside consultants, data analysts, data scientists, media strategists, media buyers, and software engineers.

As a Director of Data & Media Consulting, you will play a pivotal role in ensuring our media and data services are at the forefront of industry innovation. You will partner closely with Known’s leadership team and directly with clients to solve their biggest data and media challenges. Your expertise will guide the development of client specific opportunity analyses that span a range of topics including, but not limited to: marketing technology, cross channel measurement strategies, experimentation plans, organizational structure, process mapping and recommendations, etc. At the Director level, you will also oversee other data and media scientists on the account, optimizing campaigns, surfacing insights, and integrating first-party data to drive comprehensive business strategies. Furthermore, you will collaborate with our development team to implement deeper solutions to common media challenges.

WHAT YOU’LL DO

• Client Management: Understand the client’s overall business objectives and challenges in order for Known to effectively produce opportunity analyses that can yield the highest impact. Serve as the primary point of contact for clients on data and media consulting services. Clearly communicate to clients how modern techniques (e.g., ML models, optimization algorithms, automation) can optimize business and media KPIs.
• Team Leadership: Direct, coordinate, and mentor various staff members to complete projects efficiently, ensuring alignment with client strategic goals. 
• Analytical Storytelling: Excel in storytelling by taking data points from media and data scientists and weaving them into coherent, compelling stories for executives, presented effectively, often through PowerPoint slides.
• Presentation Skills: Be an excellent presenter and communicator, capable of conveying complex data insights clearly and persuasively to executive clients and stakeholders.
• Cross-Functional Collaboration: Work closely with senior leads to develop and implement solutions that meet client and organizational needs. Collaborate with our Strategy and Studios teams to ensure our scientific methodologies are integrated across all verticals of Known.
• Vendor Management: Evaluate and onboard vendors (e.g. measurement, CDP, CRM, DCO, DAM, etc.) to enhance Known’s and our clients’ capabilities. 
• Innovation: Collaborate on the ideation and design of new tools and services Known can offer. Drive the adoption of these, as our development team rolls out new solutions, across the team to stay ahead of industry trends. 
• Thought Leadership: Act as a thought leader on data-driven marketing, technology, and measurement, sharing knowledge and best practices with the broader team.
• Best Practices: Create and disseminate best practices guides for both internal teams and clients.
• Problem Solving: Demonstrate a self-starter attitude with the ability to handle ambiguous problems and develop innovative solutions independently.

WHO YOU ARE AND WHAT YOU HAVE

• Educational Background: A degree from a well-regarded college or university. STEM degrees are preferred, but degrees in business, economics, or related fields are also valuable.
• Consulting Experience: 5+ years in a client consulting role, preferably in data-driven marketing, media strategy, or business analytics, with a proven track record of managing client relationships and delivering strategic insights.
• Leadership Skills: 3+ years of leadership experience in managing projects and driving them forward, with the ability to direct and coordinate a team of diverse professionals.
• Communication Skills: Exceptional storytelling and presentation abilities, with experience crafting compelling narratives from data and presenting them effectively to executive audiences.
• Analytical Skills: Strong analytical skills with a deep understanding of data-driven marketing principles and methodologies.
• Industry Knowledge: Comprehensive understanding of the advertising and media landscape, especially regarding measurement vendors and ad platforms.
• Project Management: Excellent project management skills, with the ability to balance multiple projects effectively.
• Competencies: Ability to translate business challenges into quantitative problems, an independent and entrepreneurial mindset, strong learning agility, clear communication skills, and a highly collaborative nature.
• Technical Acumen: While not the primary focus, basic coding skills (Python, SQL) and hands-on experience implementing scientific solutions are advantageous.

SOME OF OUR PERKS

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $180K-$200K.

            This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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