Are you ready to elevate your career? Join our dynamic Saviynt marketing team as the Director of Customer Marketing. Your proactive approach and results-driven mindset will thrive in this role. As the visionary leader we are seeking, you will create and implement customer engagement initiatives to transform our relationship with existing clients. Your goal is to increase the lifetime value of our clients through strategic programs that promote loyalty and advocacy and boost sales through targeted cross-selling initiatives.
In this pivotal role, you won't just be a marketer; you'll be a catalyst for meaningful change. Your innovative strategies will forge stronger connections with our customers, turning satisfied clients into passionate advocates.
At Saviynt, we're about the journey as much as the destination. You'll have the opportunity to grow professionally and personally, surrounded by a team that values collaboration, innovation, and continuous learning. Your success is our success, and together, we'll reach new heights. If you're ready to make a real impact, leave a legacy, and be part of something special, we want you on our team. Join us in shaping the future of customer marketing at Saviynt, where every day brings new opportunities for growth, advancement, and fulfillment. Your next career adventure starts here. Are you ready to seize it?
Responsibilities:
- Program Strategy & Implementation: Oversee the strategy and execution of customer marketing initiatives, including events, ABM cross-sell programs, Customer Advisory Boards, and more, guaranteeing smooth execution across diverse channels.
- Customer Lifecycle Management: Rollout engagement touchpoint strategies across the entire customer journey, from onboarding to retention, and advocacy to build long-lasting customer relationships.
- Segmentation and Targeting: Utilize data-driven insights to segment customers effectively and tailor marketing efforts to specific customer groups, driving personalized experiences.
- Cross-functional Collaboration: Collaborate closely with sales, product, and customer success teams to develop impactful customer-driven content for integrated cross-sell campaigns, and customer engagement programs.
- Performance Measurement: Define key performance indicators (KPIs) and regularly evaluate the performance of customer marketing initiatives, adjusting strategies as needed to achieve targets.
- Budget Management: Manage the budget allocated for customer marketing activities, optimizing spend to maximize ROI and achieve desired outcomes.
- Team Leadership: Provide guidance and mentorship to the customer marketing team, fostering a collaborative and high-performance culture.
- Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies in customer marketing, incorporating relevant innovations into strategies.
- Reporting and Communication: Present regular reports and updates on the performance of customer marketing initiatives to senior management, communicating successes, challenges, and recommendations effectively.
Qualifications:
- Demonstrated background spanning 7-10 years in leadership positions focused on growth marketing, field marketing, customer marketing, or other roles related to demand generation, ideally within a B2B SaaS setting.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
- Strategic thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.
- Demonstrated leadership experience, with the ability to lead cross-functional teams and drive results in a fast-paced environment.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Experience sourcing and developing case studies, testimonials, and other customer-centric content.
- Proven track record of implementing and managing successful ABM programs that drive revenue growth. Strong project management skills, with the ability to lead cross-functional initiatives and manage multiple projects simultaneously.
- Creative thinker with a customer-first approach, constantly looking for innovative ways to engage and celebrate our customer community.
- Bachelor's degree in Marketing, Business, Finance, or Communications. An advanced degree in a related field is a plus.
