Gopuff is hiring a

Director, Analytics - Growth Marketing

Philadelphia, United States
Full-Time
Gopuff is seeking an experienced analytical leader to join the Growth Marketing Team and lead Growth analytics across Performance Marketing and CRM.   This position offers a unique opportunity to lead  insights for the Growth Team, delivering new opportunities to maximize impact for Gopuff marketing strategies and tactics. Success in this role will be dependent on being a self-starter, who leverages their advanced analytical skills to deliver actionable insights, that shape marketing efforts to create a step change for the Gopuff Business and its KPIs. Key Responsibilities
  • Partner with channel leads within the Growth team to build incrementality frameworks inclusive of test design, implementation and analysis. 
  • Analyze customer behavior and campaign performance data to identify insights that inform Growth strategies and optimizations.
  • Continually improve paid media attribution working closely with the Media Agency, Growth Team, Engineering and XFN. 
  • Build and maintain dynamic customer attributes, events, and cohorts in Braze to support targeted campaigns.
  • Partner with engineering teams to define requirements for new custom attributes, events, and API integrations.
  • Conduct QA for custom events and attributes to ensure accuracy and proper ingestion into the CRM platform. 
  • Develop and maintain dashboards and reporting tools to track key Growth KPIs and Metrics. 
  • Be an advocate for data led decision making, influencing XFN, Senior Leadership, and External Partners. 
  • Provide recommendations for improving campaign targeting and personalization based on data analysis and trends.
  • A/B and multivariate testing experience, inclusive of test design, reporting and analysis to understand incremental lift 
  • You Have
  • 8+ years of experience working as a Senior Analytics lead, with a proven track record of driving growth through analysis and insights
  •  Extensive experience working in fast paced environments, with the ability to use data and storytelling to drive key initiatives within the business
  • Proficiency in quantitative analysis, using large datasets to generate insights and deliver actionable next steps for the Growth Team
  • Experienced in SQL etc. for querying databases and performing data transformations.
  • Familiarity with data visualization tools like Looker.
  • Extensive experience with paid media attribution, inclusive of app MMPs, and web. 
  • Understanding of API integrations and data ingestion processes for updating customer attributes and events.
  • Experience with marketing analytics, customer lifecycle analysis, and campaign performance measurement.
  • Experience working with customer engagement platforms like Braze or similar tools.
  • Experience with media analytics and incrementality testing methodologies for paid media 
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