Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Must be local to the New York, New Jersey or the tristate area.
The Activation Analytics team oversees our media-based analytics programs and omnichannel campaigns, defining reporting programs that define key business outcomes, objectives and key performance indicators (KPIs). The team develops the tracking infrastructure and creates data-informed narratives that can apply to real-world business opportunities and challenges.
The director role is charged with elevating and optimizing current reporting programs, processes, and outputs, as well as finding new ways to support clients with a data-driven focus in collaboration with the corporate analytics team.
Duties and Responsibilities:
Serve as your portfolio’s liaison to Activation Analytics leadership and work closely with the data engineering team, digital strategy team, and cross-office peers to continue to grow and optimize Fingerpaint’s data initiatives, analytics programs, and practices
Develop and own analysis approach for engagement activities, targeting analysis, reporting, and ad hoc requests with a focus on omnichannel
Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
