Truework is on a mission to create trust in every financial transaction. Our core product, Truework Income, provides access to crucial employment and income information needed for mortgage loans, apartment rentals, background checks and the like. We are disrupting a $5B+ industry, previously controlled by legacy credit agencies, with a better product and intense customer focus. We handle hundreds of thousands of income and employment verifications every month, and continue to grow our market share in the mortgage lending and tenant screening markets.
We’re seeking a Sr. Director of ABM & Demand Marketing to join the Truework family to help design, build and execute programs that create connection opportunities and drive demand to the business.
The ideal candidate for this role has experience in a foundation of demand capture tactics that can be implemented for our Small and Medium-sized Business (SMB) product-led growth (PLG) play, as well as experience in targeted, custom ABM programs that generate interest and demand and/or expanded use in the upper enterprise market.
The primary goal and KPI for this role is to create high-quality pipeline, 80% focused on enterprise target-accounts (ABM) and 20% focused on SMB PLG.
You will work closely with product marketing, revenue operations and enablement, and sales to formulate and align around a sound strategy, then execute on a consistent set of programs to grow awareness, engagement, and pipeline generation. You will continuously evaluate the performance and ROI of campaigns, using quantitative and qualitative data to adjust strategy and tactics accordingly, You will leverage your years of experience to employ the most effective optimization methodologies and techniques to maximize both impact and learning.
If you have a data-driven mindset, possess exceptional skills, and thrive working in an innovative, fast-paced environment, this role is for you.
Key duties of the role include:
The ideal candidate will meet the following criteria:
Our cash compensation for this role is targeted at $175,000 - $230,000 for candidates based at our HQ in San Francisco. Final offer amounts are determined by multiple factors including candidate expertise and may vary from the amounts listed above.
One of our 4 values at Truework is Valuing Diverse Perspectives, and we are on a mission to create a company that is the right fit for every person inside of it. Diversity and Inclusion are the hard-and-fast principles guiding how we build our teams, cultivate leaders, and create a company where our employees are comfortable bringing their authentic, true selves to work.
Truework is proud to be an Affirmative Action, Equal Opportunity Employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Truework considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Truework is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
