Direct Marketing Senior Associate (Senegal)

Reliance Health’s mission is to make quality healthcare delightful, affordable, and accessible in emerging markets. From Nigeria to Egypt and now Senegal, we offer comprehensive health plans tailored to both employers’ and employees’ needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities.  

By leveraging advanced technology, we are transforming the healthcare landscape, making it more efficient and accessible for everyone.

The Direct Marketing Manager will focus on attracting new customers using direct channels like events, email, referrals, influencers, and offline advertising. This role involves planning and running campaigns, creating engaging content, and working closely with other teams to ensure everything aligns with the company’s goals. The manager will also track campaign performance, share results, and find ways to improve outcomes. 

• Drive customer acquisition through events, email, referral programs, influencer partnerships, and offline advertising. 

• Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising. 

• Develop high-impact content aligned with business goals to support customer acquisition and engagement. 

• Collaborate with Sales, Brand, and Digital Marketing teams to align strategies and objectives. 

• Manage referral and influencer programs to increase brand visibility and conversions. 

• Use analytics tools to track performance and optimize campaigns. 

• Oversee events and offline marketing activities such as billboards, radio, and on-ground activations. 

• Ensure consistent messaging and content distribution across channels for maximum reach. 

• Provide actionable insights and performance updates to stakeholders. 

• Build relationships with external partners, including media agencies and influencers. 

Requirements

• 3+ years of experience in marketing, focused on customer acquisition. 
• Proven success in managing campaigns across multiple channels. 
• Strong content creation and copywriting skills. 

• Experience using analytics tools to measure campaign success. 
• Ability to manage multiple projects and work collaboratively. 
• Experience with event and offline marketing.  

Benefits

• Join a market leader within the Insurance space
• Unlimited leave days
• Fantastic work culture
• Work and learn from some of the best in the industry
• Great work-life balance