Digital Marketing Specialist
India | New Delhi, Bengaluru, Hyderabad | #LI-Remote | Work from Home or Office
Why you?
Are you looking for a Digital Marketing job that will give you an opportunity to play a key role in shaping the future of digital marketing at Pythian? Can you work with senior marketing leadership to further develop a digital marketing strategy, collaborating with colleagues in sales, operations, technical roles and our external partners to deliver on our Go-To-Market strategy? Can you deliver targeted integrated campaigns from end to end across a number of platforms (primarily Google Ads and LinkedIn)? Do you want to collaborate with a powerful team of content creators and creative wizards to drive engagement with Pythian’s key audiences? If this sounds like the job for you, then reach out!
We are seeking a highly motivated and results-oriented Digital Marketing Specialist to join our team in India. You will will be responsible for implementing digital marketing strategies to increase engagement and conversions in collaboration with the full Marketing team.
What will you be doing?
- Website
- Maintain website, blogs, resources & other web/digital assets
- Create high-conversion PPC pages to accompany Paid Media campaigns
- Collaborate with the content team to produce high-quality and engaging website pages and digital assets
- Optimize website content (meta tags, headers, URLs, and other on-page elements) for search engines following the best practices and recommendations from our SEO vendor
- Email Marketing
- Develop, execute and manage email marketing and lead engagement efforts
- Work with Marketing Managers to create drip, nurture and sequence campaigns
- Work with Marketing Development Representatives to optimize outbound marketing
- Lead Engagement
- Create and qualify leads through multiple lead-generation channels including SEO, PPC, social media, email campaigns, referral programs, events and other online marketing initiatives
- Identify opportunities to increase lead generation and engagement
- Analytics and Reporting
- Work with Marketing Data Analyst to analyze the data from inbound and outbound campaigns and implement optimization strategies
- Track and analyze website and marketing campaigns; create weekly reports on website and email campaign performance
- Interpret website and blog statistics, and identify areas for optimization
- Other duties as assigned by your Manager.
- Your Job Description is also subject to modification from time to time by Pythian to meet its business needs.
What do we need from you?
- 3-5 years of experience in marketing with a strong understanding of B2B digital branding and marketing practices
- Knowledge of HubSpot CMS, Marketing Hub required. Hubl, HTML, CSS knowledge preferred.
- Proven working experience as a Digital Marketing Specialist or similar role
- Extensive knowledge of all parts of a digital marketing campaign, including content creation, A/B testing, website management, email marketing, SEO, PPC, LinkedIn campaigns, and customer outreach.
- Knowledge of Digital Marketing tools: Google Analytics, Google Search Console, Google Ads, HubSpot, Salesforce, 6sense, SEMrush, Linkedin, ZoomInfo
- Bachelor's degree in Marketing, Communications, or a related field
- Excellent written and verbal communication skills
- Creative thinking and ability to develop innovative marketing campaigns
- Ability to work independently and as part of a team
What do you get in return?
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Love your career: Competitive total rewards package with excellent take home salaries, shifted work time bonus (if applicable) and an annual bonus plan!
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Love your development: Hone your skills or learn new ones with an annual training allowance; 2 paid professional development days, attend conferences, become certified, whatever you like!
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Love your work/life balance: 3 weeks of paid time off and flexible working hours. All you need is a stable internet connection!
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Love your workspace: We give you all the equipment you need to work from home including a laptop with your choice of OS, and budget to personalize your work environment!
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Love your community: Blog during work hours; take a day off and volunteer for your favorite charity.
Why Pythian
Pythian excels at helping businesses use their data and cloud to transform how they compete and win in this ever-changing environment by delivering advanced on-prem, hybrid, cloud and multi-cloud solutions to solve the toughest data challenges faster and better than anyone else. Founded and headquartered in Ottawa, Canada in 1997, Pythian now has more than 300 employees located around the globe with over 350 clients spanning industries from SaaS; media; gaming; financial services; e-commerce and more. Pythian is known for its technology-enabled data expertise covering everything from ETL to ML. We pride ourselves on our ability to deliver innovative solutions that meet the specific data goals of each client and have built meaningful partnerships with major cloud vendors AWS, Google and Microsoft. The powerful combination of our extensive expertise in data and cloud and our ability to keep on top of the latest bleeding edge technologies make us the perfect partner to help mid and large-sized businesses transform to stay ahead in today’s rapidly changing digital economy.
Disclaimer
For this job an equivalent combination of education and experience, which results in demonstrated ability to apply skills will also be considered.
The successful applicant will need to fulfill the requirements necessary to obtain a background check.
Accommodations are available upon request for candidates taking part in all aspects of the selection process.
