Overview
Our client is seeking a skilled Digital Marketing Specialist to join the dynamic team and lead channel distribution efforts across various overseas platforms.
What You Will Do
- Manage and optimize product distribution across multiple digital channels, including Google, Twitter, Facebook, and Apple Search Ads (ASA)
- Conduct competitive analysis of industry traffic channels, conversion rates, and cost structures
- Establish and maintain relationships with key advertising partners and traffic product channels
- Analyze campaign performance data and optimize distribution strategies to align with company objectives
- Develop data-driven, creative advertising materials to enhance campaign effectiveness
- Collaborate with product and technical teams to improve data retention and campaign performance
What You Will Need
- 2-3 years of experience in digital marketing and traffic distribution
- Proven track record of managing large-scale advertising budgets across at least two major digital platforms
- Strong analytical skills with a data-driven approach to decision-making
- Excellent knowledge of digital advertising ecosystems and emerging trends
- Ability to build and maintain relationships with advertising partners and channels
- Proactive mindset with a focus on continuous optimization and improvement
