The Digital Marketing Specialist is responsible for the digital marketing performance across Keypath’s partner universities in Malaysia.
The key objective of this role is to generate high-quality student leads through the development and execution of digital marketing activity – including but not limited to Paid Social, SEM and SEO.
The role will be responsible for establishing a solid foundation in paid advertising and SEO in Malaysia and improving performance over time. As such, the role will be a hands-on position, requiring someone with extensive technical capability in on-page and off-page SEO and in managing campaigns across various Social Media and Search channels.
Their responsibilities include:
- Owning the digital channel strategy and performance for all of Keypath’s Malaysian universities and programs.
- Developing and optimising paid advertising campaigns on, for example, Google, Facebook and LinkedIn.
- Managing all on-site and off-site SEO initiatives including (link building, content development, and technical SEO, conversion rate optimisation testing).
- Conducting regular in-depth reporting on digital performance and communicating results to key stakeholders.
- Budgeting and forecasting spend and performance for all digital channels.
- Championing Keypath’s SEO and PPC best practices and ensuring activity/efforts are up to date.
- Overseeing the launch and ongoing development of partner websites in conjunction with the web team.
- Cultivating a test and learn culture, and leading CRO activities.
- Managing external vendor relationships and acting as digital/technical lead in partner discussions.
- Other duties as assigned
Education
- Bachelor’s degree or higher
- Relevant certification in Digital Marketing (desirable)
Experience
- Relevant certification in Digital Marketing (desirable).
- Minimum of 5 years of experience in digital marketing (particularly SEO / PPC).
- Hands-on experience with advertising on Google AdWords, LinkedIn and Facebook.
- Advanced knowledge of Google Analytics, Search Console, and Keyword Planner.
- Experience with SEO tools such as Moz, Ahrefs, and SEMRush.
- Understanding of HTML, CSS.
- Experience with CMS (i.e Drupal) and CRM (i.e. Dynamics/Salesforce).
- Advanced knowledge of Microsoft Excel.
- Demonstrated critical thinking, decision-making, and problem-solving skills.
- Strong stakeholder management and communication skills.
Benefits and Rewards:
- Opportunity to chose how you work - in office, hybrid or remotely
- Comprehensive online remote training.
- All the necessary equipment for success.
- Clear career progression pathways.
- Paid Mental Health days for your well-being.
- Toolkits for Digital Health and Mental Health support.
Why Keypath?
- Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #6 on 2024 the Best Places to Work Australia©).
- Global EdTech Leader: Join an industry on the rise.
- Continuous Growth: Upskill through discounted study opportunities.
- Transform the World: Contribute to upskilling and reskilling globally.
- Make an Impact: Help solve future economic and social challenges.
Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.
Apply now to unlock your potential with Keypath!
