As the Digital Marketing Specialist, you will support the campaign marketing team in planning, implementing, and optimising marketing campaigns across various digital channels to drive customer acquisition and engagement. You will be responsible for analysing campaign performances and identifying opportunities for growth and improvement. You'll then use this knowledge to collaborate and coach the marketing and wider teams on how to execute strategies that maximise ROI and engagement.
What you'll do:
- Coach and train marketers in vertical-level best practices for digital marketing, specifically including SEM best-practices, tracking and analytics best-practices and conversation rate optimisation best-practices.
- Implement SEM campaigns including paid advertising, paid social campaigns and SEO.
- Centralise reporting on SEM to the Head of Digital Insights and Data Operations.
- Create and execute SEO tactics to ensure first-page rankings for top keywords, incorporate SEO best practices into the website architecture and content.
- Oversee digital analytics/ campaign tracking to monitor benchmarks, track success and refine campaigns for website, mobile, social media and content.
- Partner with central website support to drive annual program of A/B testing to improve conversion rates on event sites.
- Collaborate with event producers and marketing to ensure website conversion rate optimisation, specifically focusing on value propositions, call to action usage, messaging hierarchies and landing page optimisation.
- Support the creation of performance reports by the Marketing Managers, which show digital KPI’s, source by channel analysis and traffic pace planning.
What you'll need:
- Google AdWords Certification.
- Google Analytics Individual Qualification (IQ).
- Significant experience in digital marketing and communications, growing a brand’s presence, traffic and sales/conversions as well as tracking ROI.
- Educated to degree level or equivalent in Marketing, or a digital-related field
- A solid understanding of Google Analytics and related tracking technologies.
- Excellent knowledge of social media platforms, especially LinkedIn Ads, Facebook Ads, Twitter Ads, Pinterest, YouTube and Instagram, with a strong sense of different community behaviours and experience using social media to drive ROI and business goals.
- Experience with digital media buying and remarketing tactics.
- A solid understanding of how to analyse campaign effectiveness, recreate successful campaigns, and optimise sub-optimal campaigns.
- Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously.
- To be adept at quickly learning a broad array of technologies and applying that knowledge to real-world business problems.
- Proven success in a high-growth, rapidly changing environment.
- B2B events marketing experience and ability to adapt quickly to different business verticals.
- Experience with working and managing campaigns with external agencies.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks • Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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