About this job & how you can make an impact:
Your curiosity and sharp insights will help you pave the way in this role within the Informa Market’s Infrastructure & Construction group. We’re seeking a full-time Digital Marketing Specialist who will primarily oversee digital marketing activities for our sales audience for a group of events, media brands, and new product launches. You will be responsible for developing, executing, and measuring digital marketing programs to drive our sales audience growth strategies. This role requires an in-depth understanding of our customers and industries and a strong B2B marketing knowledge to build effective campaigns, deliver critical insights and achieve business goals.
Key Responsibilities:
- Develop data-driven B2B sales audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive leads, increase sales and boost engagement
- Set and track key performance metrics that align with business objectives; present and communicate progress against KPIs to key stakeholders on a regular basis
- Plans and executes sales email marketing programs, including segmentation, email setup, deployment, and reporting, using features including dynamic content and multi-step campaigns
- Plans and executes sales social media marketing campaigns, including set up, segmentation, deployment and reporting
- Track progress and drive continuous improvement to marketing funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, best practices, and various testing methodologies (e.g., A/B)
- Analyze campaign performance and deliver actionable insights and recommendations to improve future performance, efficiency, and spend
- Continuous website updates to sales areas, including, but not limited to, tailored website experiences based on customer behavior, journey, technology, and demographics
- Manages the sales and exhibtior sections of websites and analytics, including monitoring traffic, sources, conversions, and KPIs
- Work with brand managers and other stakeholders to implement and improve SEO strategies to foster organic site growth of the sales audience for our event and media publishing sites
- Establishes benchmarks across all digital campaigns to monitor campaign and performance
- Travel to industry events as needed
- Special projects as needed
What you bring to the team:
- Bachelor’s degree in marketing/advertising or database management or equivalent work experience
- At least 4-5 years experience in digital marketing campaign management and audience management, preferably with B2B audiences
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Previous experience in Eloqua or other automated marketing email platforms
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Previous experience in CMSs, Adobe Experience Manager and Drupal preferred
- Previous experience with Salesforce a plus
- Excellent attention to detail and organizational skills required
- Experience with Adobe Creative Suite (e.g. Photoshop, Illustrator) preferred
- Project management skills: Capable of multi-tasking and managing several projects at a time
- Excellent written and oral communication skills
- Analytical mindset with numerical aptitude
- Initiative, ambition, self-direction, problem-solving and a deep sense of curiosity
- The pay range for this position is $28/hr - $33/hr depending on experience
- This posting will expire on 4/28/24
Why work at Informa?
Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:
- Learning and development plan to assist with your career development
- 15 days PTO plus 4 days for volunteering and a day off for your birthday!
- Competitive Benefits
- Paid parental leave
- Work with a high quality of specialist products and service
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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