The Digital Marketing Specialist will be responsible for improving the company’s website performance, implementing SEO strategies, and increasing organic traffic. This role requires a creative thinker with strong analytical skills to assess website data, optimize web pages, and improve search rankings across key search engines.
Essential Duties and Responsibilities
Website Management:
Manage the company’s website content, ensuring user experience (UX) is seamless and optimized for conversion.
Collaborate with the content team and agency to maintain website functionality and performance.
Monitor and analyze website traffic, user behavior, and conversion metrics to identify areas for improvement.
Ongoing website conversion rate optimization
SEO Strategy and Implementation:
Develop and execute on-page and off-page SEO strategies to drive organic traffic and improve search engine rankings.
Conduct keyword research and competitive analysis to identify opportunities for content optimization.
Monitor SEO performance using tools such as Google Analytics, Google Search Console, SFDC and Tableau
Stay up to date on SEO and digital marketing trends, tools, and algorithms to ensure consistent performance improvements.
Content Optimization:
Collaborate with the content team to create SEO-optimized content, including blog posts, landing pages, and product descriptions.
Ensure all content aligns with SEO best practices, including keyword placement, metadata, and internal linking strategies.
Bachelor’s degree in Marketing, Digital Marketing, or a related field.
Proven experience (3+ years) in website management, SEO, and organic digital marketing.
Proficiency with SEO tools such as Google Analytics, SFDC
Solid understanding of search engine algorithms, ranking factors, and best SEO practices.
Experience with content management systems (CMS), preferably WordPress or similar.
Excellent analytical skills with the ability to interpret data and generate insights.
Strong communication and collaboration skills to work effectively across teams.
Ability to stay updated on the latest trends and industry changes in SEO and digital marketing.
All team members at HireVue are expected to embody our core values, which are the H.E.A.R.T. of HireVue. They are: Hero for our Customers, Enjoy the Journey, Always do the Right Thing, Reach Forwards, and Take Action and Go.
This position is a work-from-home role. The individual in this role must be able to work from home in an environment free from distractions, where they can attend virtual video meetings.
HireVue takes security seriously and has measures in place to protect work-related data in a remote setting. Our organization has implemented a BYOD (Bring Your Own Device) policy, HireVue uses Google User Enrollment, which ensures personal apps and data are kept separate from work apps and data should you choose to use your personal device for work purposes. HireVue can manage only the work-related aspects of the device, ensuring privacy for personal data.
Flexible Paid Time Off | Medical, Dental, Vision | 12 Weeks Maternity & Adoption | 401K match
Click Here for US Benefits
HireVue is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other category protected under the law. HireVue is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation. All your information will be kept confidential according to EEO guidelines.
HireVue is NOT currently hiring in:
AK, IA, ME, MS, NM or WV.
#remote-us
