About Us: Honored as the Best Company for Career Growth, Best Leadership Teams, and Canada's Best Employers For Recent Graduates by Comparably, EnsembleIQ is the premier resource of actionable insights and connections powering business growth throughout the path to purchase. We help retail, technology, consumer goods, healthcare and hospitality professionals make informed decisions and gain a competitive advantage. EnsembleIQ delivers the most trusted business intelligence from leading industry experts, creative marketing solutions and impactful event experiences that connect best-in-class suppliers and service providers with our vibrant business-building communities. Learn more at ensembleiq.com.
About the Role: The EnsembleIQ Audience Development department is responsible for strategic planning and execution to acquire, engage and retain targeted audience members. You will be an integral member of the team, primarily responsible for building and managing audience data sets and reports and supporting the creation of strategies to inform audience activation programs that drive growth, engagement and retention. You will support strategic audience planning and execution, and provide insights and learnings that inform future programming. This role crosses event, digital and magazine product lines, leveraging internal and external partnerships and platforms to drive overall growth.
Key Responsibilities:
Perform data mining to identify audience segments based on audience behaviors, demographics, and preferences
Support marketing, sales and audience teams with audience targeting capabilities, insights and recommendations for targeted campaigns--including data retrieval, reporting, and analysis to enhance customer engagement
Respond to database-related inquiries, and provide timely solutions
Collaborate with marketing and sales teams to develop tailored audience segments for email campaigns, promotions, and sales outreach
Generate and update regular reports on audience metrics and campaign performance
Perform audience analysis and provides insights and outputs that can help define audience profiling, segmentation and engagement
Partner with Audience Development managers to understand efficacy of targeting, and to deliver data-driven insights and recommendations across campaigns and touch points
Work with managers to establish new ways to grow and enrich first-party data, and methods to leverage external data in campaigns while building strong databases
Partner closely with internal Data Analyst and Automation Manager to inform building advanced use cases and custom audience segments to drive growth
Collaborate with Audience Development managers to create comprehensive audience-centric marketing plans, across channels, reaching key audience segments to achieve business goals
Act as audience subject matter expert across brands while providing data for best practices in order to fuel activation recommendations
