As a Digital Marketing Specialist, you are a critical player within our Digital Marketing team, focused on enhancing our online presence through effective SEO and CRO strategies. This involves implementing landing page A/B tests, executing technical SEO updates, and conducting user experience reporting to optimize website conversion rate performance.
To be an ideal candidate, you should be passionate about digital marketing and have a strong understanding of various digital platforms and techniques. You will be responsible for developing, implementing, and managing our digital marketing campaigns to promote our products/services and enhance our brand presence online.
You will also:
- Implement landing page A/B testing to help improve user experience and website conversion rates.
- Execute marketing campaigns across various channels like social media, email, and search engine marketing (SEM)
- Conduct Search Engine Optimization (SEO) technical updates on WordPress, ensuring alignment with best practices for visibility and ranking.
- Utilize digital marketing tools such as Unbounce, CrazyEgg, HotJar, SEMrush, Google Tag Manager, Yext, and Surfer SEO for website analysis and optimization.
- Prepare detailed user experience reports, identifying improvement areas for site usability and engagement.
- Conduct thorough market research to identify target audience demographics, preferences, and behavior patterns
- Collaborate with marketing and web development teams to align website strategy with broader digital marketing objectives.
- Monitor and analyze the performance of digital marketing campaigns using relevant metrics and analytics tools
- Keep abreast of SEO, CRO, and digital marketing trends to apply best practices and innovative strategies.
- Bachelor’s degree in Marketing, Communications, Information Technology, or a related field - OR Equivalent relevant professional experience
- Two to four (2-4) years of experience in digital marketing with a strong focus on SEO and website optimization.
- Excellent English verbal and written communication skills.
- Strong analytical and problem-solving skills with a focus on SEO and CRO.
- Proficient in using WordPress, Unbounce, CrazyEgg, HotJar, SEMrush, Google Tag Manager, Yext, Surfer SEO, and similar platforms.
- Excellent organizational skills and attention to detail.
- Ability to prioritize tasks and manage multiple projects efficiently.
- Proficient with Microsoft Office Suite or related software
Preferred, but not required, experience:
- Experience in using data analysis tools for digital marketing and websites.
- Certification in digital marketing or related fields (e.g., Google Ads certification, HubSpot certification, etc.).
- Experience with content management systems (CMS) and customer relationship management (CRM) software.
- Familiarity with SEO principles and practices.
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
