This role is key in strengthening AFRY's brand position and sales online. You will support colleagues in divisions and markets and provide advice, guidance and training to impart best practice.
Reports to: Director Global Marketing and Brand.
Key responsibilities
• Support our marketing and sales team in efficient use of our Marketing Automation, operated in Microsoft Dynamics. Support businesses in developing and optimizing customer journeys resulting in sales.
• Create and optimize global Marketing Automation activities within specific areas.
• Management of content improvement at afry.com, in collaboration with divisions and markets, including continuous performance optimisation (SEO, traffic, engagement, conversions).
• Create and optimize website content within specific areas at our global pages at afry.com.
• Responsible for Website and Marketing Automation User Training Program, in cooperation with the global marketing team, i.e. support users in execution by sharing best practice, providing advice, guidance and training on afry.com and the Microsoft Dynamics Marketing Automation tools. Showcasing your abilities to manage multiple projects simultaneously, you interact cross-functionally across various internal teams.
• Responsible for maintaining clarity, structure and high-quality content, adhering to AFRY's visual guidelines and tonality.
• Work with strategic and tactical ad-hoc projects.
Working Relationships:
The successful candidate will work closely with our marketing and sales teams, bridging their needs and common platforms together. We appreciate analytical capabilities and insights into how we can improve our processes.
If you are a proactive individual with excellent communication skills and a passion for improving customer experience, we would love to hear from you.
Mandatory: Demonstrated experience in Microsoft Dynamics CRM and Marketing Automation tools. With a minimum of 2 years of experience
Mandatory: Documented experience in educating colleagues in Marketing Automation and website content editing.
Mandatory: Documented experience in website and editorial management. It is an advantage if you are familiar with the CMS Drupal.
Demonstrated experience with lead generation, user testing, data analysis, data management, data visualization, Google Analytics/GA4, Power BI KPI/Metric Design, which underpins your decision-making process.
Marketing automation and predictive analytics are within your realm of experience, and your proactive, strategic thinking and pragmatic execution are evident in your work.
University degree in Marketing, Business Administration, Computer Science, or a related field is requirement and you come with a minimum of 2 years of experience in marketing automation, preferably within engineering or related industries.
Being open to change, you embrace new tactics, tools, and methodologies that keep us abreast in the rapidly evolving marketing landscape.
Excellent moderation and communication skills in English.
We go through the applications on an ongoing basis and the position can be filled before the application deadline, so do not hesitate to send in your application in good time.
Location is in Manila with the possibility to work from home a couple of days a week. As you will support colleagues across many markets and especially in Europe, flexible working hours is needed to overlap the time zone in Europe, i.e. during a couple of days per week you might need to work between approximately 9:30-18:30.
Last date to apply: 2024-10-02
At AFRY, we engineer change in everything we do. Change happens when brave ideas come together. When we collaborate, innovate technology, and embrace challenging points of view. That’s how we're making future. We are actively looking for qualified candidates to join our inclusive and diverse teams across the globe. Join us in accelerating the transition towards a sustainable future.
