You are responsible for monitoring, analyzing, and optimizing all digital channels subsequently drive performance. You provide actionable insights and recommendations to stakeholders (campaign managers, business owners ….). By doing this you become part of our mission and make sure it succeeds: “ to drive informed decision-making and support growth for T-Systems Marketing, we deliver timely and accurate insights, leveraging data and analytics to maximize ROI, identify trends, and foster a data-driven culture”.
Key Responsibilities:
- Analyze all digital channels, including search engine marketing (SEM), display advertising, social media advertising, website and email marketing….
- Provide regular (comprehensive) reports/analysis with actionable insights on campaigns to stakeholders
- Collaborate closely with marketing teams to align gtm tactics / strategies
- Conduct comprehensive analysis of all digital channels enhancing the customer journey and maximizing channel effectiveness.
- Spoc for overall holistic x channel analysis
- Identify trends, patterns, and opportunities for improvement in digital channel / campaign performance
- Identify opportunities for synergy and optimization across different digital channels (tools, budget, etc.)
- Identify opportunities and ensure implementation of automated reports / dashboards to streamline data collection, unification, analysis
- Utilize data modeling and predictive analytics techniques to generate forecasts and predictions
- Completed studies (min. Bachelor) with a focus on statistics, mathematics, business informatics, data science or a comparable qualification with relevant professional experience
- Extensive experience of digital marketing channels and deep understanding of digital marketing concepts, strategies
- Strong analytical skills to interpret data and derive actionable insights
- Attention to detail and the ability to work with large datasets to identify patterns and trends
- Ability to clearly communicate complex data and insights to stakeholders in a simple, concise and actionable manner - Data storytelling
- Deep understanding of underlying technologies (Tracking, Reporting, Analytics, APIs….)
- Good understanding of business-oriented use and technical management of databases, big data, AI, machine learning, data processes and data quality issues
- Organizational and very good teamworking skills
- Very good knowledge of the English language, both spoken and written (C2)
- Strong problem-solving skills, solution oriented mindset
- Experience working in global organizations and with international teams
- +10 years of experience
Beneficial:
- Experience in leading smaller teams
- Experience in implementing automation and predictive analytics solutions is a +
* Please be informed that our remote working possibility is only available within Hungary due to European taxation regulation.
