Hybrid in Boulder, Colorado (3 days per week in office - Tuesday, Wednesday & Thursday)
OVERVIEW:
Spectra Logic is a leader in data management and data storage solutions, providing innovative products that help businesses manage, preserve, protect, and defend their data. Our offerings include tape storage, file and object storage, and comprehensive data management software. We are committed to delivering high-quality, reliable, and scalable solutions to help organizations efficiently manage, migrate, and store long-term data with features that make it ransomware resilient.
Spectra Logic is seeking an experienced Digital Marketing Manager to lead our demand gen efforts and collaborate in driving the go-to-market strategy for our data storage and data management solutions. The ideal candidate will have a proven track record in developing and executing campaign strategies that drive lead generation and customer engagement for our product.
WHAT YOU WILL BE DOING:
- Design and execute demand generation campaigns that attract and convert high-quality leads.
- Implement lead nurturing strategies to engage prospects throughout the buyer’s journey.
- Identify target audiences and tailor campaign messaging accordingly.
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Collaborate across sales, digital marketing, and product marketing teams to understand product features and benefits, and craft compelling campaign narratives.
- Own and maintain the campaign calendar, deliverables, and deadlines.
- Manage the end-to-end execution of multi-channel marketing campaigns, including digital, creative, email, social media, and events.
- Coordinate with internal teams and external vendors to ensure timely delivery of campaign assets.
- Analyze campaign performance, reporting, and make data-driven adjustments to optimize results.
WHAT YOU NEED TO BRING TO THE TABLE:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5-7 years of experience in campaign management, preferably within the storage, software, or technology sector.
- Proven track record of planning and executing successful multi-channel marketing campaigns.
- Strong understanding of digital marketing, lead generation, and customer acquisition strategies.
- Proficiency with marketing automation tools (MS Dynamics 365 a plus).
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Effective communication and collaboration skills, with the ability to work effectively in a team environment.
COMPENSATION:
Base salary range: $80,000 - $100,000. While this salary range is a good faith and reasonable estimate, a candidate’s actual salary will be competitive based on a variety of factors including the candidate’s knowledge, skills, experience, and location. In addition, this position is eligible to receive incentive compensation based on contribution, company performance, and/or individual results achieved.
BENEFITS:
Spectra provides a casual work environment and a compensation structure that rewards contribution and hard work. Our comprehensive benefits package includes:
- Medical, dental and vision insurance
- 401K with matching
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Short-term and long-term disability insurance
- Employee Assistance Program
- Paid vacation, holidays, and sick time
- Educational reimbursement
- Hybrid work options
WHY SPECTRA?
Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra is an entrepreneurial, private company with more than 40 years of proven success preserving, protecting, and defending the world’s data. Spectra offers a challenging, flexible, and creative work environment. Our culture is one that drives personal opportunity and advancement and rewards high performance while maintaining a high-quality work-life balance.
Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law.
