Digital Marketing Manager

SOFTONE is one of the largest technology ecosystems in Greece and SE Europe, that includes seven leading brands (SoftOne, PROSVASIS, IMPACT, cosmoONE, Global Sustain, Twinsoft and Sunsoft), currently employing more than 750 technology and business professionals. SOFTONE focus on the development of business and accounting software solutions, innovative cloud services, enterprise mobility applications and e-invoicing and procurement solutions, having earned numerous awards and distinctions for their innovation and contribution in supporting companies' digital transformation.

SOFTONE solutions are used by more than 75,000 enterprises in Greece and several international markets (Cyprus, Romania, Bulgaria), and are supported through a wide (+600) Channel Partners Network.

SoftOne is looking for an experienced Digital Marketing Manager to join our talented team.

Your Role:

The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across all our brands. This role requires a strategic thinker with a data-driven approach to marketing, who can effectively plan and execute campaigns while monitoring the performance of our digital agencies.

Your contribution to the success of the team

• Develop and implement digital marketing strategies aligned with business objectives for all brands within the group
• Plan, execute, and optimize multi-channel digital marketing campaigns to drive lead generation and support brand awareness
• Manage and coordinate with external digital agencies, ensuring they meet KPIs and deliver high-quality results
• Monitor, analyze, and report on the performance of all digital marketing initiatives, making data-driven recommendations for improvement
• Oversee the creation and distribution of engaging content across various digital platforms
• Manage the digital marketing budget, allocating resources effectively across different channels and campaigns
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, implementing innovative strategies to maintain a competitive edge

Your Qualifications & Skills

• Minimum of 6 years of experience in digital marketing, with a proven track record of successful campaign management
• Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree highly appreciated)
• Strong understanding of various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools)
• Outstanding project management and organizational skills
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners
• Demonstrated leadership abilities and experience managing agency relationships

Nice to have:

• Experience in managing multiple brands simultaneously
• Knowledge of marketing automation platforms
• Familiarity with CRM systems
• Experience in e-commerce marketing
• Certifications in relevant digital marketing areas (e.g., Google Ads, HubSpot, Facebook Blueprint)

Your Benefits

We are growing our team with the vision of attracting and developing talented professionals who will contribute to the growth of the company. As a result, we offer:

💰Competitive remuneration package

❤️Private health insurance & pension plans

🏠Hybrid working model & flexible working hours

💯Opportunity to work alongside experienced people who are always eager to mentor

🚍Transportation with company’s bus from central metro stations

🚴‍♀️Bike Sharing company’s program

📖 Funded training & development opportunities

🥪Subsidized onsite high quality catering food services & snacks

🧘🏼‍♀️Psychological and Nutrition Support services

Our core values and competencies define us every day and make us stand out:

• We innovate
• We foster security 
• We focus on sustainable development
• We care about people  
• We are connected

Do you feel excited about the above? If, so, apply to this job opportunity