Digital Marketing Manager

Macquarie Park , Australia
Full-Time

We are seeking a proactive and results-oriented Digital Marketing Manager to join our growing B2B SaaS team. Reporting to the Head of Marketing, this role will support the execution and optimisation of various digital marketing campaigns to increase brand awareness, generate leads, and drive customer acquisition.

Responsibilities:

  • Assist in planning and implementing digital marketing campaigns across SEO, paid search (PPC), social media, email marketing, and content marketing.
  • Support the creation and distribution of engaging content, including blog posts, email campaigns, and social media posts, ensuring optimisation for search engines and alignment with company messaging.
  • Support digital lead generation initiatives through paid media, email campaigns, and website optimisations, focusing on converting traffic into qualified leads.
  • Work closely with sales and product teams to understand customer needs and develop targeted marketing materials that support business growth.
  • Monitor, analyse, and report on key performance metrics for digital campaigns.
  • Help with setting up and managing marketing automation workflows using tools like HubSpot and similar platforms to nurture leads and streamline processes.

About you:

  • 3+ of experience in marketing, preferably in a B2B SaaS environment.
  • Strong understanding of digital marketing channels (SEO, PPC, email, social media, content marketing) and their application in B2B marketing.
  • Basic experience with marketing automation tools (e.g., HubSpot, Mailchimp, Marketo) and analytics platforms(e.g., Google Analytics, LinkedIn Analytics).
  • Excellent written and verbal communication skills, with the ability to create compelling content.
  • Knowledge of SEO best practices and ability to apply them to website content and digital campaigns.
  • Experience with social media marketing and a passion for creating engaging content.
  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously.

This is a fantastic opportunity for someone looking to further their marketing career and make a significant impact within a growing B2B SaaS company. If you’re creative, driven, and eager to take on new challenges, we’d love to hear from you!

ShiftCare’s innovative software platform helps Australia’s disability support providers, in-home aged carers and allied health professionals, streamline the way they do things 🧑🏽‍⚕️📲 ✅By creating efficiencies in rostering, client management and billing, we enable businesses to grow, while creating more time for what matters most – supporting clients, and helping them lead healthier, happier lives.Working with usWe’re a small but rapidly growing start-up that strikes the balance between work and play 🧑‍💻 ➡️ 🏄‍♂️Based at Fishburners, one of Sydney’s leading tech co-working spaces, our diverse team embraces a culture of dedication and enthusiasm.Whether you choose to work on-site with us, where you’ll rub shoulders with other start-ups, enjoy perks like complimentary coffee, beer and the occasional pizza, or remotely, at hours that suit you, you’ll soon feel like part of a team making a difference.Key Benefits: Be part of a small, rapidly growing business. Flat structure – take responsibility, be your own boss, and help us shape the direction of the business. Company laptop provided (Mac or PC) Based at Fishburners, Sydney CBD – a leading start-up community. Our valuesWe’re no cult. But we do have a set of values inspiring all who work with us.☝️ People-first - We’re a tech company, but people come first. We believe in better – enabling better quality care, and encouraging people to be at their best, by creating a fun, supportive environment to draw on their passions.🤩 Optimism - We see the good in people. Born problem-solvers, with a positive mindset, we rise to any challenge – a better way of doing things is never far away.🤝 Collaboration - Everyone has something different to offer. By recognising our own strengths, and those of others, we work together in harmony to achieve outstanding results.🤸‍♂️ Independence - We don’t believe in hierarchy. You’ll work side by side with the founders, yet have the opportunity to take responsibility for your efforts and help shape the future of the business.

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