Drive awareness, consideration, acquisition, and engagement across all digital channels.
Designing and overseeing all aspects of digital marketing including website, SEM, SEO, Email Marketing, Performance Marketing & social media, organic and paid campaigns.
Designing digital and social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
Implementing and monitoring digital and social media campaigns by regularly tracking, measuring, and revising campaigns based on performance to optimize ROI.
Responsible for tracking and reporting on digital programs and platforms, including social media pages and paid campaigns, website traffic, email marketing, blog traffic, and SEO performance.
In collaboration with the creative team, provide direction/brief to create interesting and relevant content for social media, company blogs, company website, and any other digital platforms in line with the organization’s overall brand and communication strategy.
Manage day-to-day digital marketing operations, as well as BAU and paid campaign budgets and schedules.
Coordinating with agency partners to brief and monitor to improve digital marketing results.
Bachelor’s degree in marketing, digital marketing, or relevant field
A minimum of 5 years of experience in digital marketing manager.
In-depth knowledge of social media paid ads, Google ads, website design, website development, SEO, SEM, and website analytics with a strong ability to generate, analyze and interpret data.
Strong understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.
Experience with tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.
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