Digital Marketing Manager

About Novata

Novata is a public benefit corporation created and funded by a unique consortium of foundations and private sector companies including the Ford Foundation, the Omidyar Network, S&P Global, and Hamilton Lane. We are a for-profit, mission-driven company with a goal of empowering the private markets to build a more inclusive and sustainable form of capitalism. By bringing together the brightest minds in financial data, private equity, social justice and inclusive capitalism, we aim to build the best technology and tools for the private markets to better collect, analyze, benchmark, and report ESG (Environmental, Social, Governance) data. We have an experienced and diverse team who are as ambitious about growing a successful company as we are about making an impact. We hope you’ll join us.

About the Role

We are seeking an experienced Digital Marketing Manager to lead and optimize our digital marketing efforts across all channels. This role is essential for driving brand awareness, engagement, and customer acquisition. You will develop, implement, track, and refine digital campaigns, collaborating closely with internal teams and external partners to meet business objectives on schedule and within budget.

Key Responsibilities

• Plan and execute digital marketing activities, including SEO/SEM, paid social media, and display advertising campaigns.
• Develop and manage our paid social media strategy globally.
• Measure and report campaign performance - with specific focus on Google PPC and retargeting campaigns - evaluating and continuously optimizing for KPIs, ROI targets, and spend.
• Identify and analyze trends to inform strategic adjustments in marketing spend and performance for paid search and paid social.
• Collaborate with internal teams to create high-quality landing pages and optimize user experiences. Actively review, write, and edit digital content for SEO.
• Develop innovative growth strategies and manage experiments to improve conversion.
• Use analytics to understand customer interactions across channels, optimizing conversion points and user funnels.
• Work with agencies and vendor partners to enhance digital capabilities.
• Stay up-to-date on emerging digital technologies and provide recommendations for adoption as relevant - with a critical eye on how the adoption of generative AI and cookie-less environment will impact traditional display and search results

Requirements

• At least 5 years marketing experience
• BS/MS degree in marketing or a related field.
• Proven experience in digital marketing with a successful track record in managing SEO/SEM, paid social media channels, and display campaigns.
• Experience using and integrating with Hubspot.
• Highly creative and strategic, with a history of crafting campaigns that engage and convert target audiences.
• Skilled in A/B testing, multivariate experiments, and user funnel optimisation.
• Proficient in analytics tools such as Google Analytics and advertising platforms like Google AdWords.
• Working knowledge of HTML, CSS, and JavaScript is advantageous – experience with Wordpress Elementor is a plus.
• Data-driven, with strong analytical skills and attention to current trends in online marketing and measurement.

Benefits

We want our employees to have the best opportunities at work and in life. We know that requires us to provide more than just a great place to work. We are committed to providing industry leading benefits and flexibility that allows you to achieve all your life goals. Here are the important highlights:

• Competitive salary reviewed annually to account for market shifts
• Participation in company stock option plan
• Comprehensive benefits package
• Robust PTO and family friendly leave policies
• Hybrid work environment 
• Opportunities for professional development
• A collaborative, passionate team that values diversity and shared impact

Why Join Us?

Novata is a mission-first company built to enable the private markets to drive more impact.  We are at the unique intersection of ESG, the private markets, and mission driven impact.  We are well-funded, have a top tier executive leadership team, and are positioned for a successful commercial launch in the first half of 2022. We have a highly aggressive growth plan to establish ourselves as the industry leader of ESG with immediate plans for product and international expansion.

Members of our leadership team have been globally recognized for their success as leaders of large public companies, founders of successful startups, leaders of established ESG organizations, and builders of robust tech platforms. We are passionate, highly motivated, and experienced individuals who embrace our diverse backgrounds. Together, we will become the platform of choice and a catalyst for a change in the way business is done.