Overview Lightship is the first American all-electric recreational vehicle manufacturer currently developing an aerodynamic, battery-powered trailer for the electric age. As the macro transition to an all-electric transportation ecosystem accelerates, Lightship is bringing the increased convenience and superior performance that electrification offers to a pastime enjoyed by over 11 million American families. Honoring Diverse Perspectives Lightship is committed to hiring and developing top talent from diverse backgrounds. We believe representing and supporting diverse groups is key to the success of our team members, customers, shareholders and the achievement of our mission and vision. We operate in a collaborative environment with a flat organizational structure and expect a high degree of integrity, autonomy and creativity from all members of the team. About the Role Lightship is looking for a Digital Marketer for our team that can turn data into relationships, contacts into customers, prospects into contacts, and help us act/be/feel genuinely connected 1-to-1 with our audiences. You will help set the strategy and directly manage the efforts and results, working as part of the broader marketing, brand and commercial teams. You bring solid data and analytics experience, mastery of CRM tools (we use HubSpot), strong written communication skills, and at least have an appreciation and understanding for a brand-enhancing approach to connecting and converting.  Led by our Marketing Director, you’ll contribute to the planning of objectives against product, customer, marketing & sales moments that make the calendar through the year. Elevating our direct-to-consumer connection and delivering compelling journeys through email - automation, initiative, brand, etc.  Lightship launched the AE.1 in December 2024, going into production summer 2025. So, you’ll be joining at a very early stage, so everything you do matters and can help define how we work to best connect, tell and sell the product and the vision for the brand. We’re a small team, scaling up currently, but we’re all working across the opportunities of the business. In this case, we’re wanting someone that will lead us with email but also can help us extend and reach new audiences with performance marketing management and spend.  Responsibilities

Lead the strategy, planning and execution of our 1-to-1 email marketing, working as part of the team against overall and individual area objectives to help us achieve sales and brand objectives

Manage and optimize the connection and engagement with our audiences, driving with analytics and data that will help us learn and grow

Drive the overall schedule and opportunities via email, working directly with the marketing and creative teams to optimize all efforts - connecting digital and physical

Create meaningful connections with the audience we have, extend that knowledge to help us achieve growth goals

Optimize and maximize the power of our CRM tool, assuming the lead for how we use that information across the business

Extend customer and creative knowledge to help extend strategies and approach via limited (currently) performance media marketing

Be up for it; be awesome

Minimum Qualifications

4+ years of email marketing and customer data / CRM management experience

Experience in Direct To Consumer, ideally in the automotive, EV, RV, or outdoor industries

Possess a passion for and/or belief in the power of travel - as well as sustainability

Track record of managing performance or prospecting tactics and spend

Preferred Qualifications

Startup experience, and/or excited to join a startup at a very exciting and integral time for the company

Success in a fast-paced environment and comfort in navigating feedback from various stakeholders

Penchant for writing, in an effective and brand-building fashion

Passion and excitement for sustainability, climate tech and Lightship’s mission to bring both electrification and RVing or travel experiences to more demographics

Equity

Lightship compensation consists of the yearly salary above plus equity, which gives you a stake in the company.